Marketing Executive

About Digicel

Enabling customers to live, work, play and flourish in a connected world, Digicel’s world class LTE and fiber networks deliver state-of-the-art mobile, home and business solutions.

Serving 10 million consumer and business customers in 25 markets in the Caribbean and Central America, its investments of over US$5 billion and a commitment to its communities through its Digicel Foundations in Haiti, Jamaica and Trinidad & Tobago have contributed to positive outcomes for over 2 million people to date.

With the Better Connected ethos at the heart of everything, its 5,000 employees worldwide work together to make that a powerful reality for customers, communities and countries day in, day out.

Digicel also delivers news, sports broadcasting, digital media and financial services in several of its markets.

Visit www.digicelgroup.com for more.

Job Title

Marketing Executive

Primary objective of the job: 

The Marketing Executive will be responsible for executing marketing programs and campaigns in Cayman and will ensure local marketing policies are aligned with Group standards.

Main Duties and Responsibilities:

Strategic Planning & Budgeting

• Develop and implement marketing strategies aligned with business goals
• Create annual/quarterly marketing plans and calendars
• Set marketing goals, KPIs and successful metrics
• Prepare, manage and allocate marketing budgets
• Monitor budget utilization and ROI of marketing campaigns
• Coordinate with finance for forecasting and spend reporting

                Market Research & Analysis

• Conduct market trend analysis and customer behavior studies
• Segment target markets and identify buyer personas
• Gather competitive intelligence
• Run customer satisfaction and feedback surveys
• Analyze campaign data to inform future marketing efforts

Reporting & Performance Measurement

• Create monthly/quarterly marketing performance reports

• Report on ROI for individual campaigns and channels

Stakeholder Collaboration

• Work cross-functionally with sales, product and customer support teams

• Align marketing goals with sales targets and lead generation
• Gather insights from customer-facing teams to refine messaging
• Support business development initiatives with marketing assets

                 Branding & Positioning

• Maintain and develop consistent brand messaging and identity
• Oversee creation and approval of brand assets (logos, guidelines, templates)
• Manage rebranding initiatives when needed
• Ensure consistency across all internal and external communication
• Conduct competitor brand analysis and benchmarking

Campaign & Content Management

• Plan and execute multi-channel marketing campaigns (digital, print, events)

• Develop and manage content calendar (blogs, newsletters, social media)
• Manage website content and SEO optimization
• Oversee PPC, email marketing, and automation efforts
• Track campaign performance and optimize for better outcomes

Public Relations & Communications

• Draft press releases and manage media relations in accordance with Digicel Group Policy

• Build and maintain relationships with journalists and influencers
• Handle crisis communication and reputation management

                Customer & Partner Engagement

• Design loyalty and referral programs
• Develop targeted campaigns for customer retention
• Handle marketing aspects of affiliate or channel partnerships

                Product Marketing

• Create product messaging, positioning, and value propositions
• Coordinate product launch campaigns

Academic Qualifications and Experience Required:

• B.Sc. in Marketing or a related discipline
• 3-5 years experience in marketing planning with evidence of delivering effective marketing strategies and programs

Functional Skills:

• Excellent written and communications skills across the range of executions from press releases, advertorials, speeches and by-lined articles to case studies and white papers
• Excellent grasp - and proven experience, of planning and running consumer - business to business and corporate communications campaigns
• Experience of Social Media campaigns and in-depth knowledge of current Social Media trends
• Creativity and willingness to work on your own initiative in an ever changing environment
• Ability to work under pressure in order to meet challenging deadlines
• Strong organizational skills and attention to detail
• Can do attitude and upbeat, positive and dynamic personality
• Good administrative skills
• Proficiency in Microsoft suite of applications