Marketing Manager- SWIR

About Digicel

Digicel is a leading digital connectivity and communications provider, delivering modern wireless and fibre networks across 25 markets in the Caribbean, Central and South America. Serving nine million customers through mobile, home, and business solutions, we play a critical role in enabling economic participation and digital inclusion in the region. Our commitment to strong governance, inclusive access, and long-term value creation is embedded in how we operate every day. Backed by our DIGI values - Diversity, Integrity, Growth, and Innovation - our 5,000 employees are focused on driving impact for the customers, communities, and countries we serve.

Visit www.digicelgroup.com for more.

Position Title: 

Marketing Manager  – South West Indies Region

JOB RESPONSIBILTY  

The Marketing Manager – South West Indies is responsible for the end-to-end execution, coordination, and operational delivery of marketing campaigns and initiatives across all SWI markets.

PRIMARY OBJECTIVE OF THE ROLE

• Deliver on-time, in-full execution of all marketing campaigns
• Ensure operational readiness across all channels before launch
• Maintain high standards of in-market visibility and compliance
• Might be more commercial, tweak to read - support execution of promotions and offers through advertising and creative support.

MAIN DUTIES & REQUIREMENTS

1. Campaign Execution & Deployment

• Ensure Campaign are execute all campaigns across SWI markets with strict adherence to timelines.
  • ≥ 95% of campaigns launched on time
  • ≥ 90–95% campaign readiness score
  • ≤ 3% campaign execution errors
  • Campaign deployment within 3–5 working days of approval.
  • ≥ 95% collateral delivery before launch date
• Maintain and manage daily and weekly campaign trackers.
• Follow up with markets to ensure execution tasks are completed.
• Validate all campaign elements before launch:
  • Pricing accuracy
  • Offer configuration
  • Creative deployment
• Coordinate campaign rollouts across multiple markets simultaneously.

2. Marketing Operations & Administration

• Maintain a regional campaign calendar and execution planner.
• Track status of all campaigns, promotions, and marketing activities.
• Manage internal documentation including:
  • Campaign briefs
  • Approval forms
  • Execution checklists
• Ensure all campaigns are properly documented and archived.

3. Collateral Production & Deployment

• Coordinate creation, printing, and distribution of:
  • POS materials
  • Flyers
  • Banners
  • Digital creatives
• Track production timelines with vendors and agencies.
• Ensure delivery of materials to all markets and locations.
• Validate correct placement and usage in stores and channels.

4. In-Market Execution & Compliance Checks

• Conduct regular in-market and virtual checks to ensure:
  • Campaign visibility
  • Branding compliance
  • Offer accuracy
  • Maintain a compliance checklist and audit tracker.
  • Follow up with markets on corrective actions.
  • Escalate issues impacting campaign performance.

5. Go-To-Market (GTM) Execution Support

• Support rollout of new products and offers from an execution perspective.
•  Ensure all GTM deliverables are completed:
  • Training materials
  • Store readiness
  • Campaign visibility
• Coordinate with GTM & Channel Execution teams.

6. Cross-Market Coordination & Follow-Up

• Act as central coordination point between:
  • Markets
  • Product
  • Sales
  • GTM
• Follow up on execution deliverables across all markets.
• Ensure consistency in execution standards regionally.

7. Campaign Tracking & Reporting

• Track execution status and performance of campaigns.
• Maintain weekly reports on:
  • Campaign deployment status
  • Market readiness
  • Execution gaps
• Provide updates to Regional Head of Consumer.
• Highlight issues and recommend execution improvements.

8. Vendor & Agency Coordination

• Coordinate with vendors for production and delivery of marketing materials.
• Follow up on timelines and deliverables.
• Ensure outputs meet agreed specifications.

9. Support to Sales & Retail Teams

• Coordinate with vendors for production and delivery of marketing materials.
• Follow up on timelines and deliverables.
• Ensure outputs meet agreed specifications.

ACADEMIC QUALIFICATIONS AND/OR EXPERIENCE REQUIRED

• Bachelor’s Degree in Marketing, Business, or related field

EXPERIENCE

• 4–6 years’ experience in Marketing, Trade Marketing, or Campaign Execution
• Experience in telecom or FMCG preferred
• Experience in multi-market or multi-channel execution environments
• Experience managing campaigns and coordination across teams

SKILLS/COMPENTENCIES REQUIRED

• Strong execution and operational discipline
• High attention to detail
• Strong coordination and follow-up skills
• Ability to manage multiple tasks simultaneously
• Strong communication and stakeholder alignment
• Basic analytical and reporting capability
• Ability to work under pressure and meet deadlines

DISCLAIMER:

This job description indicates the general nature and level of work expected of the incumbent.  It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent.  Incumbent may, and probably will be asked to perform other duties as required.  Each employee, regardless of classification, is required to maintain a safe, orderly and clean workplace, using safety precautions and observing safety rules at all times.