Commercial Executive

About Digicel

Digicel is a leading digital connectivity and communications provider, delivering modern wireless and fibre networks across 25 markets in the Caribbean, Central and South America. Serving nine million customers through mobile, home, and business solutions, we play a critical role in enabling economic participation and digital inclusion in the region. Our commitment to strong governance, inclusive access, and long-term value creation is embedded in how we operate every day. Backed by our DIGI values - Diversity, Integrity, Growth, and Innovation - our 5,000 employees are focused on driving impact for the customers, communities, and countries we serve.

Visit www.digicelgroup.com for more.

JOB TITLE: Commercial Executive

   DEPARTMENT: Consumer Sales

   LOCATION: Centre ( Belladère- Lascahobas)

REPORTS TO (TITLE): Operations Manager 

PRIMARY OBJECTIVE OF THE JOB

To manage all commercial and marketing activity within assigned cluster area, to ensure that sales targets are met and Digicel's products and services are marketed in an effective and efficient manner.
 

MAIN DUTIES AND RESPONSIBILITIES

Cluster area Dealer Channel Management

• Manage commercial performance across assigned clusters and maximize channel reach by identifying and developing new routes to market.
• Manage and develop the local kiosk channel to strengthen distribution and improve sales performance.
• Drive the acquisition of new Prepaid and Postpaid customers across the assigned territory.
• Achieve monthly targets for gross and net activations, as well as recharge sales.
• Monitor recharge performance, stock availability, and Wholesale Recharge Points of Sale (POS) across assigned territories and clusters using the Real Impact tool.
• Analyze cluster performance, identify local market challenges, and escalate issues requiring corrective action.
• Expand the regional distribution network by increasing the number of Wholesale Recharge POS and street vendors to drive scratch card and electronic recharge sales.
• Monitor competitors’ activities, market trends, and customer behavior to identify opportunities and inform commercial actions.
• Implement the Company’s national recharge strategy and policies within the assigned territory, ensuring alignment with local market needs.
• Strengthen relationships with local communities in collaboration with the General Manager to support business growth and brand engagement.
• Support local market research, branding, public relations, events, and engagement with the local business community to identify new commercial opportunities.
• Increase Digicel’s local visibility, brand appeal, and customer engagement through initiatives that strengthen the Company’s presence and connection with the community. 

ACADEMIC  QUALIFICATIONS  AND EXPERIENCE REQUIRED

• Bachelor’s degree in business administration, Marketing, Sales or a related field.
• At least 3–5 years of relevant experience in sales, marketing, or commercial operations, preferably within the telecommunications industry or a multinational company.
• Proven track record of achieving sales targets, driving revenue growth, and contributing to business development.
• Strong commercial acumen, negotiation, customer relationship management, and interpersonal skills.

FUNCTIONAL  SKILLS

• Strong business acumen and commercial awareness.
• Excellent negotiation, persuasion, and influencing skills.
• Strong verbal and written communication skills, with the ability to engage effectively with clients and stakeholders.
• Excellent interpersonal and relationship-building skills.
• Proficiency in Microsoft Office applications, particularly Excel, Word, and PowerPoint.
• Good financial and accounting knowledge, with the ability to understand and interpret commercial data.
• Strong analytical and problem-solving skills, with the ability to identify business opportunities and support decision-making.
• Willingness and ability to travel regionally on behalf of the Company, as required.

DISCLAIMER:

This job description indicates the general nature and level of work expected of the incumbent.  It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent.  Incumbent may, and probably will be asked to perform other duties as required.  Each employee, regardless of classification, is required to maintain a safe, orderly and clean workplace, using safety precautions and observing safety rules at all times.