Ad Operations Executive

Main objectives of the job:

• Support the Account Managers in the development of campaign strategy, including the development of key customer campaigns such as up-sell and win-back offers
• Manage the implementation, tracking and measurement of integrated marketing campaigns, on time and within budget
• Assign and monitor campaign tasks/tickets based on workflows to supporting teams
• Manage the master plan of activity to ensure that individual campaigns dovetail effectively without duplication or over-exposure whilst still achieving individual campaign objectives

Main Duties and Responsibilities:

• Ensure each campaign has clear metrics as agreed with the client and sales team and ensure that campaigns are achieving appropriate return on investment in line with campaign goals
• Monitor all live campaigns
• Work closely with sales, marketing, content, creative and technical teams towards the creation and implementation of custom advertising solutions
• Resolve customer complaints by investigating problems; developing solutions; preparing reports; making recommendations to the account managers’ (sales) team
• Carry out post campaign analysis to report KPIs and distribute learning for future campaigns
• Prepare end of month and/or end of campaign reports on campaign KPI’s
• Keep management informed by submitting activity and results reports, such as weekly and monthly reports
• Manage communications and campaigns for partner agencies
• Providing real-time campaign crisis resolution and support for Sales Managers and their respective accounts
• Complete projects as assigned

Academic Qualifications and Experience Required:

• Minimum of a First (1st) degree in Business, Advertising, Marketing or Science (or equivalent professional qualification
• 2- 3 years relevant work experience in relevant client service and sales experience in fast paced, digital marketing or software as a service environment
• Excellent time management skills and great attention to detail
• Ability to work well under pressure and highly detailed oriented
• Excellent interpersonal skills needed to work in a cross functional company environment

Functional Skills:

• Familiarity with Flash, SQL, HTML, iFrame/JavaScript, audio/video files, etc
• Familiarity with commercial ad serving systems including DV 360, Facebook, Instagram etc
• High attention to detail with superior organizational skills and ability to prioritize and focus
• Working knowledge of Microsoft Product Suite: Excel, Word, PPT, Access
• Strong multi-tasking abilities
• Thorough understanding of, and interest in, online advertising
• Excellent analytical and problem solving skills along with good communication skills
• Basic understanding of Telco and Digital marketing environment