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Digital Activation Analyst

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Date: Nov 25, 2021

Location: Kingston, JM, WI

Company: Digicel

About Digicel


As a Digital Operator, Digicel is in the business of delivering powerful digital experiences 1440 minutes of each day to customers – that’s every minute, all day, every day.


Through its world-class LTE and fibre networks, together with its suite of 8 apps spanning sports (SportsMax), music (D’Music), news (Loop), local radio and podcasts (GoLoud), TV streaming (PlayGo), enhanced messaging and marketplaces (BiP), cloud storage (Billo) and self-care (MyDigicel app), Digicel is the only operator in its markets that can deliver that.


Serving consumer and business customers in 32 markets in the Caribbean, Central America and Pacific, its investments of over US$7 billion and a commitment to its communities through its Digicel Foundations in Haiti, Jamaica, Papua New Guinea and Trinidad & Tobago have contributed to positive outcomes for over 3 million people to date.


With its Better Together brand, Digicel is making a promise of simply more to customers and communities and its 7,000 employees worldwide work together to make that a powerful reality day in, day out.


Visit www.digicelgroup.com for more.



Primary objective of the job:

Manage the activation of the agreed digital media campaigns to meet/exceed digital media objectives. This role is weighted towards activating of PPC campaigns, but is not exclusively. This role will collaborate with both the Activation team & Planners to deliver digital media campaigns.

This includes but is not limited to campaign set up & QA, budget management, campaign optimisations, performance analysis, identify new opportunities, Communications with key stakeholders. 



Main Duties and Responsibilities:

  • Support the Activation Lead / Snr Activation manager in meeting or exceeding the digital media objectives & targets for different mkts/BUs.
  • Ownership of campaign set up and performance, to deliver to the prescribed brief & budget
  • Work with both media & technology partners to identify opportunities to improve the activation team process’ and/or media best practices (especially Google, Acceleration)
  • Proactive & collaborative communication with Mkts/BUs on media performance & campaign status
  • Proactive & collaborative communication with Strategy/Planning on media performance & campaign status
  • The industry is in a constant state of evolution, ensure that you are developing you knowledge & Skills in line with your development plan
  • End to End ownership of campaigns on prescribed platforms (DV360, GDN), ensuring the performance is meeting/exceeding campaign objectives. This includes but is not limited to ; campaign reporting, campaign insight, budget management, campaign set up, QA process)
  • Work with all members of the Activation team to support them on any challenges / issues they may be encountering.
  • Support in the development of media plans, informed by either historical performance analysis or working with our media partners
  • Proactive analysis of campaign performance, so to establish campaign improvements/learnings which can be applied to current or future campaigns
  • Be fully up to date on activity being run across campaigns in order to act successfully as a key daily point of contact
  • Input into team processes & best practice, and adoption of prescribed process
  • Ensure a strong working process & relationship with ‘strategy & planning’ & MKTs/BUs
  • Ownership & proactive communications with key internal stakeholders (Strategy & planning) and MKts/BUs
  • Liaise with media partners such as Acceleration, Branch.IO, so to ensure campaigns are optimized to maximize performance and sales and best practice is evolving with the industry.
  • Monitor campaign delivery with great attention to detail ensuring KPIs are met/exceeded



Academic qualifications and experience required for job:

  • +2yrs experience in paid media buying (such as display, video, social, and mobile).  Having strong knowledge across multiple channels is beneficial.
  • Demonstrate proficient knowledge in Facebook Ads Manager
  • Experience in using MS Office Suite, particularly using Microsoft Excel to a proficient level of.
  • Demonstrate analytical abilities.  This role requires critical analysis of the campaigns data, so to identify and isolate performance trends. And in turn, propose and deploy recommendations as a result of this critical analysis.
  • Demonstrated ability to build productive relationships externally and with team members across the organization
  • Demonstrate the ability to collaborate with team members to troubleshoot challenges under tight timelines



Functional Skills:

  • Experience & knowledge of media buying platforms – GDN, DV360
  • Experience of analytical platforms, such as Google Analytics, App Analytics
  • Self-development: as part of this role, a proficient knowledge of GDN/DV360 is key, as well as developing practical knowledge on other ads platforms
  • Ability to operate effectively in a fast paced and a multiple work streamed environment
  • Superb attention to detail








This job description indicates the general nature and level of work expected of the incumbent.  It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent.  Incumbent may, and probably will be asked to perform other duties as required.  Each employee, regardless of classification, is required to maintain a safe, orderly and clean workplace, using safety precautions and observing safety rules at all times.

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