Digital Activation Analyst

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Date: May 26, 2023

Location: Kingston, JM, WI

Company: Digicel


About Digicel


As a Digital Operator, Digicel is in the business of delivering powerful digital experiences 1440 minutes of each day to customers – that’s every minute, all day, every day.


Through its world-class LTE and fibre networks, together with its suite of apps spanning sports, news, local radio and podcasts, TV streaming, enhanced messaging and marketplaces and self-care, Digicel is the only operator in its markets that can deliver that.


Serving consumer and business customers in 25 markets in the Caribbean, Central America and Pacific, its investments of over US$5 billion and a commitment to its communities through its Digicel Foundations in Haiti, Jamaica, and Trinidad & Tobago have contributed to positive outcomes for over 2 million people to date.


With its Better Together brand, Digicel is making a promise of simply more to customers and communities and its 5,000 employees worldwide work together to make that a powerful reality day in, day out.


Visit for more.


Primary objective of the job: 


Manage the activation of the agreed digital media campaigns to meet/exceed digital media objectives. This role is weighted towards activating of paid Social Media campaigns, but is not exclusively.  This role will collaborate with both the Activation team & Planners to deliver digital media campaigns.

This includes but is not limited to campaign set up & QA, budget management, campaign optimisations, performance analysis, identify new opportunities, Communications with key stakeholders. 


Main Duties and Responsibilities:


  • End to End ownership of campaigns on prescribed platforms (Social – Facebook), ensuring the performance is meeting/exceeding campaign objectives. This includes but is not limited to ; campaign reporting, campaign insight, budget management, campaign set up, QA process)
  • Work with all members of the Activation team to support them on any challenges / issues they may be encountering
  • Support in the development of media plans, informed by either historical performance analysis or working with our media partners
  • Proactive analysis of campaign performance, so to establish campaign improvements/learnings which can be applied to current or future campaigns
  • Be fully up to date on activity being run across campaigns in order to act successfully as a key daily point of contact
  • Input into team processes & best practice, and adoption of prescribed process
  • Monitor campaign delivery with great attention to detail ensuring KPIs are met/exceeded
  • Ownership & proactive communications with key internal stakeholders (Strategy & planning) and MKts/BUs
  • Liaise with media partners so to ensure campaigns are optimized to maximize performance and sales and best practice is evolving with the industry


Academic Qualifications and Experience Required:


  • 2 years experience in paid media buying (such as display, video, social, and mobile). 
  • Having strong knowledge across multiple channels is beneficial
  • Demonstrate proficient knowledge in Facebook Ads Manager and Google Ads
  • Experience in using MS Office Suite, particularly using Microsoft Excel to a proficient level
  • Demonstrate analytical abilities.  This role requires critical analysis of the campaigns data, so to identify and isolate performance trends.
  • Experience in turning, propose and deploying recommendations as a result of this critical analysis
  • Demonstrated ability to build productive relationships externally and with team members across the organization
  • Demonstrate the ability to collaborate with team members to troubleshoot challenges under tight timelines


Functional Skills:


  • Experience & knowledge of media buying platforms – Facebook Ads Manager and Google Ads
  • Experience of analytical platforms, such as Google Analytics, App Analytics
  • Self-development: as part of this role, a proficient knowledge of Facebook Ads Manager Ads is key, as well as developing practical knowledge on other ads platforms
  • Ability to operate effectively in a fast paced and a multiple work streamed environment
  • Superb attention to detail




This job description indicates the general nature and level of work expected of the incumbent.  It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent.  Incumbent may, and probably will be asked to perform other duties as required.  Each employee, regardless of classification, is required to maintain a safe, orderly and clean workplace, using safety precautions and observing safety rules at all times.

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