Digital Activation Manager

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Date: May 26, 2023

Location: Kingston, JM, WI

Company: Digicel


About Digicel


As a Digital Operator, Digicel is in the business of delivering powerful digital experiences 1440 minutes of each day to customers – that’s every minute, all day, every day.


Through its world-class LTE and fibre networks, together with its suite of apps spanning sports, news, local radio and podcasts, TV streaming, enhanced messaging and marketplaces and self-care, Digicel is the only operator in its markets that can deliver that.


Serving consumer and business customers in 25 markets in the Caribbean, Central America and Pacific, its investments of over US$5 billion and a commitment to its communities through its Digicel Foundations in Haiti, Jamaica, and Trinidad & Tobago have contributed to positive outcomes for over 2 million people to date.


With its Better Together brand, Digicel is making a promise of simply more to customers and communities and its 5,000 employees worldwide work together to make that a powerful reality day in, day out.


Visit for more.


Primary objective of the job: 


Support the Activation lead on the activation of digital media campaigns.  Aligned to the Activation Lead, this Role will lead the activation of Paid Social and Google Ads campaigns (inc. META, TWITTER, GDN) ensuring campaigns are maximising effectiveness and meeting/exceeding targets.  This will include but not limited to defining best practice, QA process, budget pacing, performance analysis, troubleshooting.

Main Duties and Responsibilities:


  • Support the Activation Lead in meeting or exceeding the digital media objectives & targets for different mkts/BUs on the Paid Social and Google Ads platforms
  • Work with both media & technology partners to identify opportunities to improve the activation team process’ and/or media best practices (especially META)
  • Proactive & collaborative communication with Mkts/BUs on media performance & campaign status
  • Proactive & collaborative communication with Strategy/Planning on media performance & campaign status
  • The industry is in a constant state of evolution, ensure that you are developing you knowledge & Skills in line with your development plan
  • Manage & develop junior members of the team
  • End to End ownership of campaigns on prescribed platforms (Paid Social), ensuring the performance is meeting/exceeding campaign objectives. This includes but is not limited to ; campaign reporting, campaign insight, budget management, campaign set up, QA process)
  • Work with all members of the Activation team to support them on any challenges / issues they may be encountering
  • Support in the development on media plans, informed by either historical performance analysis or working with our media partners
  • Proactive analysis of campaign performance, so to establish campaign improvements/learnings which can be applied to current or future campaigns
  • Be fully up to date on activity being run across campaigns in order to act successfully as a key daily point of contact


Academic Qualifications and Experience Required:


  • 4+ years of experience in paid media buying (such as display, video, social, and mobile).  Having strong knowledge across multiple channels is preferential
  • Demonstrate proficient knowledge in META, Google Ads  
  • Experience in using MS Office Suite, particularly using Microsoft Excel to a proficient level
  • Demonstrate the ability to collaborate with team members to troubleshoot challenges under tight timelines


Functional Skills:


  • Demonstrate the ability to collaborate with team members to troubleshoot challenges under tight timelines
  • Experience & proficient knowledge of analytical platforms, such as Google Analytics
  • Active knowledge in developments in digital media buying technologies & trends
  • Management is a function of this role, so must demonstrate the ability to manage & develop team members 
  • Self-development: as part of this role, a proficient knowledge of Paid Social is key, therefore it is imperative to keep advancing this specialist knowledge





This job description indicates the general nature and level of work expected of the incumbent.  It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent.  Incumbent may, and probably will be asked to perform other duties as required.  Each employee, regardless of classification, is required to maintain a safe, orderly and clean workplace, using safety precautions and observing safety rules at all times.

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