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Digital Product Manager - Utilities

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Date: Jun 23, 2022

Location: Kingston, JM, WI

Company: Digicel

As a Digital Operator, Digicel is in the business of delivering powerful digital experiences 1440 minutes of each day to customers – that’s every minute, all day, every day.


Through its world-class LTE and fibre networks, together with its suite of 8 apps spanning sports (SportsMax), music (D’Music), news (Loop), local radio and podcasts (GoLoud), TV streaming (PlayGo), enhanced messaging and marketplaces (BiP), cloud storage (Billo) and self-care (MyDigicel app), Digicel is the only operator in its markets that can deliver that.


Serving consumer and business customers in 32 markets in the Caribbean, Central America and Pacific, its investments of over US$7 billion and a commitment to its communities through its Digicel Foundations in Haiti, Jamaica, Papua New Guinea and Trinidad & Tobago have contributed to positive outcomes for over 3 million people to date.


With its Better Together brand, Digicel is making a promise of simply more to customers and communities and its 7,000 employees worldwide work together to make that a powerful reality day in, day out.


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Job Profile: Digital Product Manager – Utilities



Objective of the role:

  • Individual will be responsible for the digital products and services under the Utilities Portfolio i.e. MDA and Billo
  • Oversee daily, weekly and monthly targets, ensuring performance is above average across the lines.
  • This role is responsible for the daily management of Utilities Digital services that are live within the Jamaica Market
  • In addition, this role will be responsible for management of deployment of any new digital products within the market.
  • The role will involve defining and delivering on commercial strategy in conjunction with the commercial team but mainly managing the product in close contact with the partner/vendor and the wider Digicel teams.
  • This role will own the end to end management of the product from deployment to driving growth within the market.
  • Role will also include supporting content and marketing to create and launch engaging campaigns to push the product throughout our ecosystem.




Main Duties and Responsibilities:

  • Day to day management of the digital utility applications including requirements definition, content management, reporting, reviews and ratings monitoring etc.
  • Provide support to the market to ensure product is properly promoted and included in the products portfolio of the market.
  • Work in collaboration with the Commercial and Marketing team to define the strategy of the product as part of the overall social and news strategy.
  • Work in conjunction with the other digital teams to ensure alignment on KPIs and strategy and develop cross-selling opportunities.
  • Develop the best experience for our customers.
  • Develop processes and governance to ensure content on the app is always relevant and up to date.
  • Be always up to date with industry news and new technologies to ensure we always provide the best experience to our customers.
  • Regular presentations on the strategy to markets Commercial Directors and Group Senior Leaders



Academic qualifications and experience required:

  • B.Sc. in Marketing, Economics, IT, Engineering or a related discipline
  • Digital knowledge that spans across a range of digital channels and products including digital advertising, social media and apps development
  • Deeper knowledge of digital analytics tools such as Firebase and Google Analytics
  • Experience in agile development methodologies
  • Very good knowledge of Microsoft Excel and PowerPoint
  • Experience in the digital music industry is a plus
  • 5-7 years’ experience in a digital role for a leading brand with proven experience of successful products launches


This job description indicates the general nature and level of work expected of the incumbent.  It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent.  Incumbent may, and probably will be asked to perform other duties as required.  Each employee, regardless of classification, is required to maintain a safe, orderly and clean workplace, using safety precautions and observing safety rules at all times.

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