Market Acceleration Lead

About Digicel

Digicel is a leading digital connectivity and communications provider, delivering modern wireless and fibre networks across 25 markets in the Caribbean, Central and South America. Serving nine million customers through mobile, home, and business solutions, we play a critical role in enabling economic participation and digital inclusion in the region. Our commitment to strong governance, inclusive access, and long-term value creation is embedded in how we operate every day. Backed by our DIGI values - Diversity, Integrity, Growth, and Innovation - our 5,000 employees are focused on driving impact for the customers, communities, and countries we serve.

Visit www.digicelgroup.com for more.

Primary objective of the job: 

The Group Marketing Accelerator Lead plays a pivotal leadership role in executing Digicel’s commercial growth strategy across its 25 markets. This position is accountable for ensuring that strategic go-to-market plans, commercial frameworks, and performance levers are effectively embedded and owned within each local operation.

As a senior transformation leader, the role works closely with market executives to align local execution with group strategy, drive revenue acceleration, and ensure consistent delivery of results across Mobile, Digicel+, and Digital verticals. It requires strong commercial acumen, influence across multiple layers of the organization, and proven capability in translating strategy into high-performance execution at scale.

Main Duties and Responsibilities:

Strategic Execution & Alignment

• Translate group-level commercial strategies into actionable execution across all markets
• Drive local adoption and compliance with the Commercial Framework
• Identify barriers to implementation and lead resolution through structured market engagement

Market Engagement & Influence

• Act as primary link between Group Commercial and market teams.
• Build strong partnerships with local Commercial and Sales leaders to co-own outcomes.
• Steward GTM priorities, launches, and revenue initiatives on the ground.

Execution Governance

• Govern GTM playbook deployment and POS readiness across all channels
• Monitor sellout KPIs, commissions impact, and activation velocity
• Ensure commissions and incentive models are executed per group design

Performance Analytics & Reporting

• Track market-by-market performance and report on readiness and adoption
• Communicate success stories, gaps, and acceleration needs to leadership
• Coordinate monthly execution reviews with market leadership teams

Leadership & Capability Development

• Lead a regional team of Market Channel Directors or Acceleration Leads
• Align training and sales enablement priorities with Commercial Ops and HR
• Develop a best-in-class market execution culture across Digicel

Qualifications and Experience Required:

• 5-8 years of experience in Market Acceleration, Revenue Growth, preferably within telecommunications or related industries
• Strong experience in traditional distribution channels, with a proven track record of enhancing channel effectiveness and driving revenue growth
• Demonstrated success in driving revenue growth and enhancing commercial productivity across multiple markets
• Proven ability to implement commercial frameworks and optimize performance metrics to achieve business objectives

Functional Skills:

• Strong analytical skills to assess market trends, performance indicators, and identify opportunities for growth
• Exceptional leadership and collaboration skills to influence cross-functional teams and drive alignment with organizational strategies
• Excellent communication skills to effectively convey strategies and initiatives to diverse stakeholders

DISCLAIMER:

This job description indicates the general nature and level of work expected of the incumbent.  It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent.  Incumbent may, and probably will be asked to perform other duties as required.  Each employee, regardless of classification, is required to maintain a safe, orderly and clean workplace, using safety precautions and observing safety rules at all times.