Marketing Executive

About Digicel

Enabling customers to live, work, play and flourish in a connected world, Digicel’s world class LTE and fibre networks deliver state-of-the-art mobile, home and business solutions.

Serving 10 million consumer and business customers in 25 markets in the Caribbean and Central America, its investments of over US$5 billion and a commitment to its communities through its Digicel Foundations in Haiti, Jamaica and Trinidad & Tobago have contributed to positive outcomes for over 2 million people to date.

With the Better Connected ethos at the heart of everything, its 5,000 employees worldwide work together to make that a powerful reality for customers, communities and countries day in, day out.

Digicel also delivers news, sports broadcasting, digital media and financial services in several of its markets.

Visit www.digicelgroup.com for more.

Job Title: Marketing Executive

Primary objective of the job:

• Execute marketing campaigns that support the business to increase the value, revenue and performance of Mobile products and services.
• Be the guardian of the brand, ensuring alignment with brand guidelines on all platforms- digital, traditional, owned and at all sponsored events

Main Duties and Responsibilities:

• Plan, organize and implement digital, and traditional campaigns, owned promotional and sponsored events
• Write copy for all marketing collateral, including flyers/brochures, letters, emails and websites
• Monitor ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur
• Measure and report the performance of marketing campaignsConduct market research and analysis to evaluate trends, brand awareness and competitive ventures
• Evaluate commercial briefs, and liaise with commercial or product managers, advertising agencies/vendors to execute campaign deliverables.
• Develop and execute top quality social, traditional and on the ground ideas/concepts, that are in keeping with brand guidelines and content strategy
• Measure and monitor key metrics to demonstrate effectiveness and to inform online strategy and planning
• Manage the budget of each campaign
• Compile daily, weekly or monthly reports requested by Manager or Director
• Coordinate activities of internal graphic artists by assigning tasks and timelines.
• Review all communication platforms biweekly at minimum to ensure accuracy and consistency of messages, i.e. digital boards, retail stores, website, MDA, TVC, radio, social, digital, etc.
• Administrative support which includes planning and following through with all requests.
• Coordinate radio production, social content development, photo shoots and TV production ensuring proper representation of the brand.
• Manage and maintain key relationships with ambassadors supporting the Digicel Brand
• Ensure key activations with ambassadors are aligned with the Digicel Brand and executed within budget
• Execute the marketing strategies supporting major sponsorship activities that support leveraging the Digicel Brand
• Track and report key campaigns results surrounding sponsorship activities
• Recommend key sponsorship opportunities for the brand
• Any other request given by manager or Director

Academic Qualifications and Experience Required:

• First Degree in Marketing or a related field
• Two or three years marketing experience

Functional Skills:

• Excellent writing and communication skills
• Proficient in Microsoft Suite
• Creativity and willingness to work on own initiative
• Ability to work under pressure
• Strong attention to detail
• Strong organizational and time-management skills
• Excellent interpersonal skills
• Team player
• Flexible and able to thrive in a dynamic environment