Marketing Executive

About Digicel

Enabling customers to live, work, play and flourish in a connected world, Digicel’s world class LTE and fibre networks deliver state-of-the-art mobile, home and business solutions.

Serving 10 million consumer and business customers in 25 markets in the Caribbean and Central America, its investments of over US$5 billion and a commitment to its communities through its Digicel Foundations in Haiti, Jamaica and Trinidad & Tobago have contributed to positive outcomes for over 2 million people to date.

With the Better Connected ethos at the heart of everything, its 5,000 employees worldwide work together to make that a powerful reality for customers, communities and countries day in, day out.

               Digicel also delivers news, sports broadcasting, digital media and financial services in several of its markets

Visit www.digicelgroup.com for more.

Primary Objective of the Job:

The Marketing Executive is responsible for protecting the company’s brand equity, and support efforts at ensuring the company’s positive image in marketing communications, including but not limited to advertising and branding.  Ensure that Retail and Customer Care operations are kept at a consistently high level and maintain an excellent level of relationship with creative agencies, Retail and other key stakeholders in the business.

Main Duties and Responsibilities:

• Taking direction from and supporting the Marketing Manager in various projects related to PR/Media, Promotions, Branding, Outdoor Activations and Sponsorship.  
• Ad hoc support for various Digicel departments.
• Liaise with internal departments to decipher their communication or operational needs and timelines.
• Prepare creative briefs, manage and liaise with external advertising agencies on select advertising campaigns and/or executions.
• Draft, manage and get approval on communications to be distributed to select/all customers.
• Prepare and manage communication plans for select advertising campaigns and/or commercial executions.
• Administrative support, which involves, but is not limited to, following up on actions.
• Assist with managing the sponsorship strategy and execution.
• Outdoor branding and management.
• Producing weekly or daily reports.

The duties listed above are intended only as illustrations of the various types of work that may be performed.  The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to that position.

Qualifications and experience require for job:

• Bachelor’s degree in Marketing
• 2-3 years’ experience working in a similar role  
• Experience in and with the mobile telecommunications sector would be considered a valuable asset
• Previous marketing experience, with demonstrated success is an asset.
• Experience in project management will be an asset.
• Understanding of Social Media marketing will be an asset

Functional Skills:

• Excellent writing and communication skills
• Creativity and willingness to work on own initiative
• Ability to work under pressure with strong attention to detail
• Word, PowerPoint and excel proficiency 
• Excellent time management skills and ability to multi-task
• Excellent interpersonal and communication skills (verbal/ written)
• Flexible and quick-thinking
• Must be customer oriented
• Ability to rapidly learn new tools and understand new environments

DISCLAIMER:

This job description indicates the general nature and level of work expected of the incumbent.  It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent.  Incumbent may, and probably will be asked to perform other duties as required.  Each employee, regardless of classification, is required to maintain a safe, orderly and clean workplace, using safety precautions and observing safety rules at all times.