Marketing Jr. Manager

About Digicel

Enabling customers to live, work, play and flourish in a connected world, Digicel’s world class LTE and fibre networks deliver state-of-the-art mobile, home and business solutions.

Serving 10 million consumer and business customers in 25 markets in the Caribbean and Central America, its investments of over US$5 billion and a commitment to its communities through its Digicel Foundations in Haiti, Jamaica and Trinidad & Tobago have contributed to positive outcomes for over 2 million people to date.

With the Better Connected ethos at the heart of everything, its 5,000 employees worldwide work together to make that a powerful reality for customers, communities and countries day in, day out.

               Digicel also delivers news, sports broadcasting, digital media and financial services in several of its markets

Visit www.digicelgroup.com for more.

Primary objective of the job: 
The ideal candidate will specialize in marketing execution and reporting, and possess both a creative and analytical mindset to build, execute, and optimize marketing campaigns across our various channels.

Main Duties and Responsibilities:

• Responsible for updating the website and app content depending on the seasonality or promotions
• Responsible for the design and marketing analytics strategy to make more intelligent and informed investment decisions and improve the overall marketing strategy
• Collaborate with front-line marketers and senior leaders to develop strategies to improve reach
• Reporting on high and granular levels to team members
• Monitoring customer bases and identifying new ones
• Interpretation of data and analytics and report generation
• Preparing detailed reports on consumer behaviour, competitors' activities, outcomes, and sales
• Define the essential KPIs to track, measure and optimize on an ongoing basis
• Developing and executing PPC campaigns – keyword research, ad copy, landing pages, bidding, budget management & competitor analysis
• Developing and implementing a tracking system to gauge the performance of key marketing initiatives and present them on dashboards
• Maintaining effective internal communications to ensure that all relevant company employees know specific marketing actions and results
• Working closely with the Business Analytics team to gather all transactional data and cross it with the marketing promotional data to identify opportunities for improvement
• Prepare weekly marketing reports for review with the team and leadership, and delegate action items following meetings
• Assist in compiling marketing plans by collaborating team members
• Creating & deploying ad-hoc online surveys and tracking and reporting overall Net Promoter Scores across each online business
• Creating content for all our Digital channels, including web, app, and HTML-coded email templates
• Conducting regular Quality Assurance reviews to test functionality and user experience

Academic Qualifications and Experience Required:

• Bachelor's degree in marketing or communications
• Ideally 2+ years of experience in marketing in the areas of PPC, SEO, Social Media Marketing, Content Marketing, Email Marketing, Analytics and Reporting
• Additional online marketing courses (META & Google) and analytics-related short courses are beneficial

Functional Skills:

• Proven data interpretation skills
• Analytical mindset and critical thinker
• Comfortable working with online platforms and a strong knowledge of PowerPoint & Word
• A hunger to learn and an ambition to be the best version of yourself
• Proven ability to organize and scrutinize large quantities of data, interpret metrics and derive actionable insights
• Excellent communication, interpersonal, editorial & writing skills, and effective stakeholder management with strong organizational & time management capabilities
• Creativity, imagination, initiative, good teamwork, analytical problem-solving skills, and a "can do, will do anything" mindset
• Passion for analyzing, reporting, and improving the ROI of marketing activities
• Strong analytical skills, data-driven thinking, and attention to detail

DISCLAIMER:

This job description indicates the general nature and level of work expected of the incumbent.  It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent.  Incumbent may, and probably will be asked to perform other duties as required.  Each employee, regardless of classification, is required to maintain a safe, orderly and clean workplace, using safety precautions and observing safety rules at all times.