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Product Executive

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Date: Nov 18, 2021

Location: Kingston, JM, WI

Company: Digicel

About Digicel


As a Digital Operator, Digicel is in the business of delivering powerful digital experiences 1440 minutes of each day to customers – that’s every minute, all day, every day.


Through its world-class LTE and fibre networks, together with its suite of 8 apps spanning sports (SportsMax), music (D’Music), news (Loop), local radio and podcasts (GoLoud), TV streaming (PlayGo), enhanced messaging and marketplaces (BiP), cloud storage (Billo) and self-care (MyDigicel app), Digicel is the only operator in its markets that can deliver that.


Serving consumer and business customers in 32 markets in the Caribbean, Central America and Pacific, its investments of over US$7 billion and a commitment to its communities through its Digicel Foundations in Haiti, Jamaica, Papua New Guinea and Trinidad & Tobago have contributed to positive outcomes for over 3 million people to date.


With its Better Together brand, Digicel is making a promise of simply more to customers and communities and its 7,000 employees worldwide work together to make that a powerful reality day in, day out.


Visit www.digicelgroup.com for more.



Primary objective of the job:

  • End-to-end ownership and management of the product portfolio mix for assigned market(s) towards meeting and/or exceeding business objectives and KPIs, while guiding products, promotion and initiatives through their life-cycle (i.e. from concept through to implementation).



Main Duties and Responsibilities:

Business management

  • Manage the product portfolio mix, towards meeting and/or exceeding business plan objectives and KPIs, while guiding products through their life-cycle, for assigned market(s).
  • Monitor revenue development and identify new promotions, products or pricing initiatives for assessment and/or implementation.
  • Explore market trends and industry developments and proactively recommends portfolio enhancements focused towards developing digital products that are customer focused, useable and relevant
  • Provide progress and status reports to the Manager and Department Head (and SMT where required)


Business partners

  • Liaise with all key stakeholders / departments identified in Digicel markets, to drive in-market support / execution of VAS roadmap (i.e. functional areas – Technical, Go-to-market, Billing, Marketing etc.) and ensure timely and accurate set-up / launch of new products, and changes to existing products – where applicable. – for assigned markets.
  • Work closely with the Digicel markets to ensure execution of Digital Campaigns, BTL SMS pushes to drive customer acquisition, usage and retention for targeted segments in assigned markets
  • Work closely with the Business Intelligence & Reporting Analyst to ensure that Daily / Weekly/ Monthly reports are consistent. – for assigned markets
  • Liaise with the Project Manager on the execution / tracking of the status of assigned initiatives i.e. For products enhancements and/or new product developments and/or product decommissioning.
  • Liaise with vendors on product improvement, CEX related challenges and resolution etc - for assigned market(s)


Operational tasks

  • Coordinate with the relevant Digicel team/s (Billing, MIS, VANs etc.) to have short/long codes provisioned on the network (on SMSC, relevant Billing platforms and reflected on MIS Reports) in a timely manner.
  • Provide support to troubleshoot service affecting issues and escalate any performance issues from LIVE services to all key stakeholders (i.e. NewCom or Digicel Technical) and follow through to resolution.
  • Provide support (as needed) with the monthly invoicing process.
  • Other duties as assigned by the supervisor


Academic qualifications and experience required for job, including but not limited to the following:


  • Minimum of a First (1st) degree in Business, Finance, Marketing (or equivalent professional qualification). MBA or second-degree a plus.


Experience required

  • 2 to 4 years Commercial experience for a telecom’s provider working in a revenue generating or product type role.
  • Demonstrates strong product development/management skills and has experience in gaining support for initiatives in a diverse, cross-functional environment, taking full ownership and responsibility for assigned product initiatives.
  • Experience in developing and managing digital products and services, from business case to product launch
  • Able to influence and interface well with supporting stakeholder teams, and balance commercial and technical requirements and objectives.
  • Knowledge of budget and business case preparation (is a plus)


Functional Skills

  • Business planning & Competitive analysis
  • Digital Marketing Campaigns
  • Team player & Customer focused.
  • Highly analytical and results oriented.
  • Exceptional written and verbal communication skills.
  • Flexible and resilient and also able to handle constant change.
  • Work in a high pressure environment with tight deadlines.
  • Possess strong creativity, energy, and intelligence.





This job description indicates the general nature and level of work expected of the incumbent.  It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent.  Incumbent may, and probably will be asked to perform other duties as required.  Each employee, regardless of classification, is required to maintain a safe, orderly and clean workplace, using safety precautions and observing safety rules at all times.

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