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Retail Sales Lead

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Date: Jan 19, 2023

Location: North Caicos, TC

Company: Digicel

About Digicel

As a Digital Operator, Digicel is in the business of delivering powerful digital experiences 1440 minutes of each day to customers – that’s every minute, all day, every day.


Through its world-class LTE and fibre networks, together with its suite of 8 apps spanning sports (SportsMax), music (D’Music), news (Loop), local radio and podcasts (GoLoud), TV streaming (PlayGo), enhanced messaging and marketplaces (BiP), cloud storage (Billo) and self-care (MyDigicel app), Digicel is the only operator in its markets that can deliver that.


Serving consumer and business customers in 32 markets in the Caribbean, Central America and Pacific, its investments of over US$7 billion and a commitment to its communities through its Digicel Foundations in Haiti, Jamaica, Papua New Guinea and Trinidad & Tobago have contributed to positive outcomes for over 3 million people to date.


With its Better Together brand, Digicel is making a promise of simply more to customers and communities and its 7,000 employees worldwide work together to make that a powerful reality day in, day out.


Visit for more.


Job Title

Retail Sales Lead


Primary objective of the job:

  • Disseminate information on all Digicel’s offerings to customers
  • Sell all Mobile Products and Services
  • Provide after sales service to customers and resolve customer queries and issues
  • Execute Retail Sales Strategy
  • Oversee all aspects for merchandizing and store operation


Main Duties and Responsibilities:

As a Digicel Retail Sales Lead you will be responsible for the overall management and day-to-day operation of the North Caicos store.  Your responsibilities will include but not be limited to the following:



  • Ensuring that the store operates within the stipulated hours of operation.
  • Preparing paperwork and making account adjustments (crediting and debiting) within approved daily, weekly, monthly threshold
  • Scoring at least 80% on Mystery Shopper audit and 90% on Look and Feel audit
  • Identifying and reporting customer trends to the Retail Store Manager
  • Tracking the store’s performance in relation to the store targets
  • Securing all monies and financial assets
  • Following cash handling procedures
  • Facilitating the deposit or delivery of monies to stipulated bank
  • Preparing end of day sales and inventory reconciliation
  • Prepare deposits for Sub-Distributor and facilitate CIT to account
  • Preparing petty cash reconciliations
  • Managing recharge vendor relationships to ensure account recharge and complaint resolution



  • Maintaining a clean and organized store environment
  • Ensuring that all products and devices on display are available for sale
  • Completing daily audits of zones within the store ensuring compliance with Group standards
  • Ensuring that items are displayed with accurate prices and descriptions
  • Accounting for all merchandise available in store
  • Performing daily stock counts
  • Ensuring all marketing displays are current
  • Ensuring sufficient stock and accessories are available
  • Reporting any issues with display devices, screens or fixtures to the Store Manager
  • Reporting any damage observed in the store to the Retail Store Manager
  • Cleaning display bins
  • Ensuring that any excessive soiling is removed from display areas


Escalations & Fault Handling

  • Adhering to fault logging procedures
  • Escalating any issues with the POS system, ECARE, CAIN, MINSAT, ERAS and Overture using established escalation procedures
  • Adhering to escalation procedures for handling repairs and faults


Customer Service

  • Providing timely resolutions to customers’ queries
  • Selling and upselling handsets, products and services
  • Matching customers’ needs to our available products
  • Providing customers with accurate information about products and services (Terms & Conditions and costs)
  • Escalating queries that cannot be resolved in store using the Escalation Matrix
  • Troubleshooting customer issues and enacting appropriate resolution path



  • Processing all payments for goods and services through Digicel’s POS
  • Ensuring that correct payment is collected and change issued for merchandize sold
  • Securing monies and cheques received as payment until end of day cash balancing
  • Ensuring that cash is balanced at the end each day
  • Ensure the daily submission form is completed accurately and is submitted at the close of each business day
  • Advising customers of warranty guidelines
  • Testing devices (handsets, tablets etc) before sale to confirm functionality
  • Delivering tested devices to customers once sale has been tendered
  • Adhering to cash handling procedures



  • Implementing cost control measures
  • Completing all mandatory courses with an 80% pass mark
  • Removal of any trash on floor
  • Complying with all brand guidelines pertaining to retail uniform and self-presentation
  • Attendance at all morning meetings held prior to the start of the work day
  • Maintaining up-to-date information about Digicel’s offers, that is, products and services, devices and promotions
  • Achieving stipulated daily, weekly and monthly sales targets
  • Promoting all Digicel apps and benefits
  • Promoting digital solutions and benefits
  • You may be required to work in any of the Digicel store locations in the TCI from time to time at the Company’s expense.
  • Any other duties as assigned by any person duly authorized and identified by the Company.
  • This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.


Academic qualifications and experience required:

  • Minimum 5 CXC/GCE O'levels (including English Language and Mathematics or numerical equivalent)
  • Proficiency in using Microsoft Word and Excel
  • Previous sales experience, with demonstrated success is an asset
  • Previous experience in a customer service environment is required
  • Knowledge of smartphones, apps and social media is an asset
  • A second language is an asset (Spanish, Creole or French)



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