Marketing Executive

JOB TITLE: Marketing Executive
DEPARTMENT: Marketing
REPORTS TO (TITLE): Marketing Manager

Primary objective of the job:
The Marketing Executive is responsible for protecting the company’s brand equity, and support efforts at ensuring the company’s positive image in marketing communications, including but not limited to advertising and branding. Ensure that Retail and Customer Care operations are kept at a consistently high level and maintain an excellent level of relationship with creative agencies, Retail and other key stakeholders in the business.

Number of persons managed/supervised and their positions:
•None

Main Duties and Responsibilities:
•Taking direction from and supporting the Marketing Manager in various projects related to PR/Media, Promotions, Branding, Outdoor Activations and Sponsorship.
•Ad hoc support for various Digicel departments.
•Liaise with internal departments to decipher their communication or operational needs and timelines.
•Prepare creative briefs, manage and liaise with external advertising agencies on select advertising campaigns and/or executions.
•Draft, manage and get approval on communications to be distributed to select/all customers.
•Prepare and manage communication plans for select advertising campaigns and/or commercial executions.
•Administrative support, which involves, but is not limited to, following up on actions.
•Assist with managing the sponsorship strategy and execution.
•Outdoor branding and management.
•Producing weekly or daily reports.

The duties listed above are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to that position.

Qualifications and experience required for job:
•Bachelor’s degree in Marketing
•2-3 years’ experience working in a similar role
•Experience in and with the mobile telecommunications sector would be considered a valuable asset
•Previous marketing experience, with demonstrated success is an asset.
•Experience in project management will be an asset.
•Understand of Social Media marketing will be an asset

Functional Skills:
•Excellent writing and communication skills
•Creativity and willingness to work on own initiative
•Ability to work under pressure with strong attention to detail
•Word, PowerPoint and excel proficiency
•Excellent time management skills and ability to multi-task
•Excellent interpersonal and communication skills (verbal/ written)
•Flexible and quick-thinking
•Must be customer oriented
•Ability to rapidly learn new tools and understand new environments

Working Condition:
•High energy environment, with frequent changes to priorities
•An environment that requires proactive individuals and problem solvers
•An environment that requires good presentation skills and extreme attention to detail
•Required to work indoors and outdoors at Digicel sponsored events Working Hours

The regular hours are 8am-4:30pm, however the role is expected to work overtime or on weekends if the job calls for it especially in the case of deadlines and sponsorship/social media or outdoor branding activities.