Content Manager - Loop Caribbean

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Date: Sep 14, 2023

Location: Port of Spain, TT

Company: Digicel


About Digicel


As a Digital Operator, Digicel is in the business of delivering powerful digital experiences 1440 minutes of each day to customers – that’s every minute, all day, every day.

Through its world-class LTE and fibre networks, together with its suite of apps spanning sports, news, local radio and podcasts and self-care, Digicel is the only operator in its markets that can deliver that.

Serving consumer and business customers in 25 markets in the Caribbean and Central America, its investments of over US$5 billion and a commitment to its communities through its Digicel Foundations in Haiti, Jamaica and Trinidad & Tobago have contributed to positive outcomes for over 2 million people to date.

With its Better Together brand, Digicel is making a promise of simply more to customers and communities and its 5,000 employees worldwide work together to make that a powerful reality day in, day out.


Visit for more.



Job Title: Content Manager – Loop Caribbean  



Primary objective of the job:



We are seeking a highly skilled and dynamic individual to join our organization as the Content Manager for Loop Caribbean. As the Content Manager, you will be responsible for leading a talented team of content creators and overseeing the production of both news and monetizable content across multiple markets in the Caribbean. Your primary focus will be on ensuring smooth daily operations within the team.



Main Duties and Responsibilities:



  • Write and edit content for Loop Caribbean website and app, set daily news agenda for the team and manage and commission freelance articles from across the region
  • Liaise constantly with Head of Content and other Loop Content Managers to maximize content sharing opportunities and effective content flow
  • Source the best stories and most engaging content that will drive traffic and engagement
  • Responsible for driving traffic and engagement on Loop Caribbean and hitting monthly traffic targets
  • Hit daily KPI’s for story count as set out by Head of Content
  • Responsible for posting of all content to website and ensuring it is of the highest quality and standards
  • Work alongside the Loop sales, commercial, and marketing teams to deliver on advertising and sponsorship commitments.
  • Work alongside the Loop Product and Engagement manager to deliver a schedule of messaging content to help drive user retention
  • Manage and distribute our news content across our social media platforms including Facebook, X and Instagram
  • Build and grow a strong and active following across all social media platforms for all our news brands
  • Ensure the company’s tone on social media is consistent and in line with what is laid out by management
  • Be the brand guardian and representative of Loop Caribbean




Academic Qualifications and Experience Required:



  • Minimum 8 years’ experience in journalism or digital media
  • Degree in journalism, communications, or equivalent
  • Must be fluent in English and be able to write to the highest standards
  • Digital media experience essential
  • Social media management essential and knowledge of social media trends a must
  • Experience with working in advertising, commercial content and production would be an asset.



Functional Skills:




  • Must be an excellent writer with strong editorial skills
  • Must be able to create top quality content under tight deadlines
  • Must work well under pressure

Social Media:

  • Must be able to drive and manage our media across social platforms including Facebook (including Facebook Live activations), X, and Instagram
  • Must understand how to grow and build a loyal audience across all social media platforms

Digital Media:

  • A knowledge of Word Press, Drupal or other popular Content Management Systems would be an asset
  • Knowledge of digital traffic management tools including Google Analytics and would be an asset
  • Experience in video editing and using digital photo and video editing tools would be an asset





This job description indicates the general nature and level of work expected of the incumbent.  It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent.  Incumbent may, and probably will be asked to perform other duties as required. Each employee, regardless of classification, is required to maintain a safe, orderly and clean workplace, using safety precautions and observing safety rules at all times.



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