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Digital Product Manager

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Date: Jan 6, 2022

Location: Port of Spain, TT

Company: Digicel


About Digicel


As a Digital Operator, Digicel is in the business of delivering powerful digital experiences 1440 minutes of each day to customers – that’s every minute, all day, every day.

Through its world-class LTE and fibre networks, together with its suite of 8 apps spanning sports (SportsMax), music (D’Music), news (Loop), local radio and podcasts (GoLoud), TV streaming (PlayGo), enhanced messaging and marketplaces (BiP), cloud storage (Billo) and self-care (MyDigicel app), Digicel is the only operator in its markets that can deliver that.

Serving consumer and business customers in 32 markets in the Caribbean, Central America and Pacific, its investments of over US$7 billion and a commitment to its communities through its Digicel Foundations in Haiti, Jamaica, Papua New Guinea and Trinidad & Tobago have contributed to positive outcomes for over 3 million people to date.

With its Better Together brand, Digicel is making a promise of simply more to customers and communities and its 7,000 employees worldwide work together to make that a powerful reality day in, day out.


Visit www.digicelgroup.com for more.


Job Title: Digital Product Manager  




The Digital Product Manager has responsibility for monitoring the performance of the digital products under their purview, developing product plans and inputs into the product roadmaps, as well as measuring and monitoring customer feedback, factoring these into product development roadmaps. The Digital Product Manager is responsible for identifying product opportunities to improve penetration and usage of the products under their purview.


Main Duties and Responsibilities:


  • Working with cross functional teams across the wider business to develop and implement strategies to drive product adoption and usage 
  • Work closely with Mobile team to ensure strategy alignment
  • Develop and implement strategies to improve market penetration and revenue KPIs of the digital products under their purview
  • Developing the local digital product strategy on a monthly and as needed basis
  • Conduct user research and usability studies, collaborating with the local and group development teams to implement key user requirements
  • Conduct analysis to identify new opportunities for existing or new features and functionalities
  • Work with Group Digital team to develop relevant product roadmap on an annual and quarterly basis
  • Work with local and Group product development and technical teams to implement fixes and product roadmap
  • Manage in app content layout and descriptors
  • Work in conjunction with the other Digital Product Managers to ensure alignment on KPIs and strategy and develop cross-selling opportunities
  • Develop use cases and scenarios for product segmentation to feed into business unit teams and strategy development
  • Work closely with Customer Care and Customer Experience teams for customer self-care and issue resolution for any digital product related issues as well as NPS
  • Manage product back log and issue resolutions with Group Digital
  • Monitor and evaluate product performance and develop product plans to treat with gaps or issues
  • Any other duties as required




  • B.Sc. in Business, Computer Science, Information Systems or a related discipline
  • Knowledge of digital analytics tools such as Firebase and Google Analytics
  • Writing SQL queries will be an asset
  • Experience with back-end and front-end programming languages such as Java, HTML will be an asset
  • Experience with digital customer engagement platforms such as Swrve
  • Strong technical product development background
  • Very good knowledge of Microsoft Excel and PowerPoint



Functional Skills:


  • Strong technical, analytical and prioritization skills
  • Have Usability and customer focused design experience
  • Strong presentation and communication skills
  • Ability to work in a fast paced environment with both in person and virtual teams
  • Passion for customer oriented digital product development




This job description indicates the general nature and level of work expected of the incumbent.  It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent.  Incumbent may, and probably will be asked to perform other duties as required.  Each employee, regardless of classification, is required to maintain a safe, orderly and clean workplace, using safety precautions and observing safety rules at all times.

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