Social Media Manager

About Digicel

As a Digital Operator, Digicel is in the business of delivering powerful digital experiences 1440 minutes of each day to customers – that’s every minute, all day, every day.

Through its world-class LTE and fibre networks, together with its suite of apps spanning sports, news, local radio and podcasts and self-care, Digicel is the only operator in its markets that can deliver that.

Serving consumer and business customers in 25 markets in the Caribbean and Central America, its investments of over US$5 billion and a commitment to its communities through its Digicel Foundations in Haiti, Jamaica and Trinidad & Tobago have contributed to positive outcomes for over 2 million people to date.

With its Better Together brand, Digicel is making a promise of simply more to customers and communities and its 5,000 employees worldwide work together to make that a powerful reality day in, day out.

Visit www.digicelgroup.com for more.

Primary objective of the job: 

The Social Media Manager role will be based in either Jamaica or Trinidad and will be at the helm of our clients' social media presence, crafting strategies and content that resonate with diverse audiences and drive engagement. You will work with multiple brands to amplify their voice across social channels, manage their reputations, and provide insights that shape their digital footprints.

Main Duties and Responsibilities:

Client Social Media Strategy

• Develop customized social media strategies for each client, aligning with their unique branding, audience, and objectives
• Collaborate with clients to set clear goals for brand awareness, customer engagement, and lead generation
   

Content Creation and Campaign Execution

• Design, generate, post and oversee the execution of compelling social media campaigns, ensuring content is tailored to client-specific brand narratives and target demographics
• Manage content calendars for each client, ensuring a consistent and timely flow of engaging posts across all platforms

Client Brand Advocacy

• Act as a brand advocate for client businesses, building and nurturing online communities through interactive and engaging communication
• Use social listening tools to monitor brand mentions and trends, providing timely responses and engaging in relevant conversations

Performance Analysis and Reporting

• Analyze and report on campaign performance and audience insights using analytics tools, presenting findings to clients and recommending adjustments for optimization
• Regularly evaluate the social media landscape for shifts in consumer behaviour and adapt strategies accordingly

Paid Social Media Management

• Plan and execute paid advertising campaigns on social media for clients, managing budgets and optimizing for the best return on investment
• Coordinate with media planners/buyers for the integration of paid social efforts into broader media campaigns

Academic Qualifications and Experience Required:

• A track record of managing social media accounts and campaigns for multiple clients or brands, preferably within an agency setting
• Strong understanding of social media KPIs, tools, and platforms, with the ability to tailor strategies to different client needs
• Demonstrable creative content creation skills with a solid grasp of what makes content shareable and engaging
• Bachelor's degree in Marketing, Communication, or a related field; a master's degree or industry certifications (such as Facebook Blueprint) is advantageous
• Outstanding communication skills to effectively convey strategies and results to clients
• Experience in Social Media Management platform (e.g. Hootsuite, Sprout social, etc) 
• Facebook Community Manager Experience
• Be knowledgeable and keep abreast of emerging social media trends, tools and technologies

Functional Skills:

• Excellent multitasking skills for handling various client accounts
• Creativity and innovation in developing social media strategies and content
• Keen analytical abilities to interpret data and adjust strategies for maximum impact
• Client-focused approach with a knack for building strong client relationships

DISCLAIMER:

This job description indicates the general nature and level of work expected of the incumbent.  It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent.  Incumbent may, and probably will be asked to perform other duties as required.  Each employee, regardless of classification, is required to maintain a safe, orderly and clean workplace, using safety precautions and observing safety rules at all times.