Digicel+ Sales Manager

About Digicel

Digicel is a leading digital connectivity and communications provider, delivering modern wireless and fiber networks across 25 markets in the Caribbean, Central and South America. Serving nine million customers through mobile, home, and business solutions, we play a critical role in enabling economic participation and digital inclusion in the region. Our commitment to strong governance, inclusive access, and long-term value creation is embedded in how we operate every day. Backed by our DIGI values—Diversity, Integrity, Growth, and Innovation—our 5,000 employees are focused on driving impact for the customers, communities, and countries we serve.

Visit www.digicelgroup.com for more.

Job Title

Digicel+ Sales Manager

Primary objective of the job: 

The Digicel+ Sales Manager is charged with overseeing and managing consumer (Digicel+) sales to drive revenue growth across the Digcel+ Sales Teams while safeguarding excellent customer experience and minimizing shrinkage/churn. This role involves leading the D+ Sales teams and executing sales strategies to meet and exceed targets.

Main Duties and Responsibilities:

Key outcomes include:

• Sales Productivity & Revenue Growth – Meet or exceed sales, ARPU and churn targets for Digicel+ Sales Teams.
• Reporting – Prepare local and regional reports on key metrics (including sales and installs) to support executive decision-making
• Reconciliation – Daily reconciliation of sales and inventory in accordance with Group standards
• Churn management – Meet or exceed voluntary and involuntary churn targets

Team Leadership & Development

• Liaise with the HR representative to manage the recruitment, onboarding, and continuous development of the Digicel+ Sales Teams.
• Motivate, coach, and manage the Consumer Sales, Retention, and FOTS teams to consistently achieve sales targets.
• Provide ongoing training, mentorship, and performance feedback to support professional growth.
• Conduct regular performance evaluations and establish development plans to strengthen sales capabilities.
• Ensure sales teams are equipped with the necessary tools, resources, and information to achieve optimal performance.

Sales Strategy & Execution

• Develop and execute effective sales strategies to drive revenue for Mobile, Internet, and TV services.
• Monitor market trends, customer behavior, and competitor activities to identify new opportunities.
• Establish clear sales goals, KPIs, and accountability structures aligned with company objectives.
• Collaborate with Marketing, Product, Operations, and Technical teams to ensure alignment of sales initiatives with market needs and product offerings.
• Participate in all local and regional business reviews, presenting results, insights, and strategies to achieve targets.

Sales Reporting & Analysis

• Deliver accurate and timely daily, weekly, and monthly reports for local and regional stakeholders.
• Provide actionable insights on sales performance, churn (voluntary/involuntary), installs, NPDs, and other key metrics.
• Analyze sales data to identify performance gaps, trends, and opportunities for improvement.
• Maintain accurate sales records, revenue forecasts, and progress tracking against quarterly and annual goals.

• Complete monthly Soft and Hard Disconnections in alignment with the Digicel+ Disconnection Framework.

Revenue & Market Growth

• Drive sales targets for Internet, TV, and Mobile services, contributing to overall revenue growth.
• Identify and pursue opportunities to expand the customer base and deepen market penetration.
• Collaborate cross-functionally with Marketing, R&D, Customer Care, Technical, and Service Delivery teams to ensure cohesive customer acquisition and retention strategies.
• Stay abreast of industry developments and customer feedback to support continuous product and service improvement.

Customer Relationship Management

• Support the Sales Teams in building and maintaining strong customer relationships.
• Ensure high levels of customer satisfaction through quick issue resolution and quality service delivery.
• Maintain relationships with key clients, partners, and stakeholders to strengthen long-term business outcomes.

Compliance & Quality Assurance

• Continuously review and refine sales processes to enhance efficiency and effectiveness.
• Ensure strict compliance with operational controls and procedures, including cash and inventory management.
• Implement corrective actions to address any compliance gaps, operational inefficiencies, or quality issues.

Continuous Improvement & Risk Management

• Identify process gaps and recommend automation, policy updates, or workflow enhancements to improve sales efficiency.
• Proactively manage risks related to shrinkage, non-compliance, inventory handling, and reconciliation.
• Uphold all safety, legal, and compliance standards within sales operations.

Inventory Management & Reconciliation

• Ensure full compliance with Digicel TCI and Digicel Group Audit Standards.
• Perform daily reconciliation of sales across all channels (FOTS and Independent Contractors).
• Conduct daily and monthly EOM inventory checks and reconciliations for all Digicel+ sales teams.
• Maintain accurate inventory control to reduce loss, shrinkage, or discrepancies.

Broadhub & System Monitoring

• Ensure daily closing of batches across all relevant platforms.
• Report daily voluntary and involuntary churn.
• Escalate discrepancies related to customer records, billing cycles, and activations.
• Perform Broadhub entries, updates, and adjustments with Back Office and Customer Care.
• Ensure accuracy of all sales and service delivery data and support required reporting audits.
• Close batches for Direct Sales Teams, third-party payment centers (CAM, NCS), and Digicel Corporate daily.
• Execute soft/hard disconnections and apply late fees to consumer and business accounts.
• Process monthly commissions and payroll for FOTS teams and Independent Contractors.

Additional Duties

• Perform other responsibilities as assigned to support Digicel’s strategic objectives.
• Duties may evolve with business needs and may be adjusted at any time without prior notice.

Academic Qualifications and Experience Required:

• Bachelor’s degree in Business, Marketing, or related field preferred.
• Minimum 3 years’ experience in telecom sales leadership or management.
• Proven track record of driving sales growth, developing teams, and achieving KPIs.
• Additional certifications in sales, leadership, or management are an asset.

Functional Skills:

• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Strong leadership, communication, negotiation, and presentation skills.
• Demonstrated ability to meet or exceed sales and revenue targets.
• Strong analytical and strategic thinking skills.
• Results-driven with the ability to thrive under pressure.
• Exceptional problem-solving abilities with focus on operational execution.
• Knowledge of CRM tools, POS systems, and relevant telecom applications.

DISCLAIMER:

This job description indicates the general nature and level of work expected of the incumbent.  It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent.  Incumbent may, and probably will be asked to perform other duties as required.  Each employee, regardless of classification, is required to maintain a safe, orderly and clean workplace, using safety precautions and observing safety rules at all times.