Regional Head of Business to Consumer

The Regional Head of B2C will be responsible for the development and execution of strategies to engage and grow the Mobile and Fixed revenue lines of the consumer business within the Atlantic Region. This role will ensure the overachievement of business targets and drive regional growth by leading and coordinating local and regional sales, marketing, and product teams. The Regional Head of B2C will collaborate closely with the local Market Heads of Consumer to align offers that meet the needs of B2C customer segments in each market, and hold the local teams accountable for the commercial execution.

Key Responsibilities:

1. Strategic Planning & Execution:
• Develop and execute the region’s B2C strategy, focusing on customer acquisition, retention, and brand loyalty, while ensuring local commercial execution aligns with regional objectives.
• Analyse regional market trends, customer behaviour, and competitor activities to define clear objectives and actionable plans, while ensuring these are communicated and executed effectively at the local level.
• Align regional B2C strategies with the company’s overall objectives, ensuring the seamless coordination of commercial execution across regional and local business functions.
2. Revenue Growth:
• Lead the coordination of pricing, promotions, and bundling strategies within the region to optimise revenue and margin growth, ensuring commercial execution is aligned with both regional goals and local market dynamics.
• Drive regional campaigns in collaboration with local teams, focusing on increasing sales, maximising upselling and convergence opportunities, and enhancing profitability across all markets.
• Ensure that all commercial initiatives are executed effectively and that local market plans support regional revenue growth.
3. Governance of Sales and Channel Activities:
• Lead the development and implementation of processes to monitor sales and channel performance, driving consistency and efficiency in execution.
• Manage all sales and channel activities across the region to exceed business objectives while ensuring compliance with company policies and regional regulations.
• Collaborate with local market teams to optimise sales strategies, distribution channels, and performance tracking to enhance overall commercial effectiveness and market penetration.
4. Product & Service Portfolio Management:
• Oversee the management and optimisation of the regional portfolio of products and services for the B2C segment, ensuring that local commercial execution aligns with regional product offerings and consumer needs.
• Work closely with local product development and marketing teams to launch new services, ensuring that regional commercial execution supports market-specific demands, competitive pricing, and positioning.
5. Team Leadership & Development:
• Lead, mentor, and develop high-performing B2C teams across various functions (sales, marketing, customer service, and digital), ensuring strong leadership of commercial execution in all markets within the region.
• Foster a culture of collaboration, innovation, and customer-centricity, working closely with local market teams to ensure alignment and support in executing regional commercial strategies.
6. Group Commercial Framework:
• Align and ensure compliance with the Group Commercial Framework, making sure that regional and local activities follow global guidelines and standards.
• Influence and provide feedback to the Group model, ensuring that regional needs, market dynamics, and opportunities are represented in the broader Group framework.
• Ensure that regional strategies and commercial initiatives are fully integrated with the Group’s objectives, while maintaining flexibility to adapt to local market demands.
7. Financial Management:
• Lead the development and management of the regional B2C budget, ensuring cost-effective spending aligned with business objectives, while supporting local teams in managing market-specific budgets and resource allocation.
• Monitor key financial metrics across the region (such as ARPU, customer lifetime value, and churn rates) and ensure local market execution is optimised to meet financial performance goals.
8. Marketing & Branding:
• Work closely with the regional marketing team and local market heads to develop targeted marketing campaigns for B2C customers, ensuring that all regional and local commercial activities are aligned and effectively executed.
• Ensure brand consistency across the region, while leading local marketing teams to drive customer acquisition, awareness, and loyalty, ensuring all campaigns meet both regional goals and local market needs.
9. Customer Experience & Engagement:
• Partner with the Regional Customer Experience Lead and local teams to enhance the customer journey across the region, ensuring commercial execution is seamless across all touchpoints (e.g., mobile, Fixed+, retail, customer service).
• Innovate and implement region-specific strategies, working with local teams to drive customer satisfaction, reduce churn rates, and implement long-term customer loyalty initiatives, ensuring all efforts are aligned with the broader commercial objectives.
10. Reporting & Analytics:

• Prepare and deliver regular reports tracking performance against regional KPIs, coordinating with local teams to implement insights and improvements based on market-specific data.
• Regularly report to senior leadership on B2C performance, challenges, and growth initiatives within the region, ensuring commercial execution is aligned with overall business objectives.

Qualifications & Skills:

• Education:
• Bachelor’s degree in Business Administration, Marketing, Telecommunications, or related fields. MBA or advanced degree is a plus.
• Experience:
• At least 10 years of experience in B2C roles within the telecommunications or related sectors, with a minimum of 5 years in a leadership position.
• Experience of leading teams remotely across different countries.
• Proven track record of developing and executing customer acquisition, retention strategies and achievement of budget.
• Experience in leading cross-functional teams and managing large, complex customer-facing operations.