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Sales Director

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Date: Jan 14, 2021

Location: Road Town, VG

Company: Digicel

About Digicel

As a Digital Operator, Digicel is in the business of delivering powerful digital experiences 1440 minutes of each day to customers – that’s every minute, all day, every day.

Through its world-class LTE and fibre networks, together with its suite of 8 apps spanning sports (SportsMax), music (D’Music), news (Loop), local radio and podcasts (GoLoud), TV streaming (PlayGo), enhanced messaging and marketplaces (BiP), cloud storage (Billo) and self-care (MyDigicel app), Digicel is the only operator in its markets that can deliver that.

Serving consumer and business customers in 32 markets in the Caribbean, Central America and Pacific, its investments of over US$7 billion and a commitment to its communities through its Digicel Foundations in Haiti, Jamaica, Papua New Guinea and Trinidad & Tobago have contributed to positive outcomes for over 3 million people to date.

With its Better Together brand, Digicel is making a promise of simply more to customers and communities and its 7,000 employees worldwide work together to make that a powerful reality day in, day out.

Visit www.digicelgroup.com for more.



Primary objective of the job: 

The key responsibility of this position is to deliver customer and revenue growth across the business.  The Sales Director will lead the Consumer sales and Business Sales efforts by defining the strategy, the processes and the tactical actions required to drive customer and revenues.

The position will also be responsible for improving Customer Experience across the different channels and driving NPS.


 Main Duties and Responsibilities: 

  • Define and execute the market vision, strategy & business plan to deliver objectives
  • Build the right team to execute the market strategy and deliver the plan outcomes
  • Implement and track Sales Metrics that include => 100% of sales on target, 4 x 1 pipeline to target ratio, 100% data accuracy, 50% YoY win rate by value improvement, etc.
  • Drive Consumer sales by the creation of new channels, foster customer conversion to Digicel and by driving an aggressive consumer offering.
  • As a key member of the SMT, communicate and align the executive and business steering teams to the strategy, plan, business performance, opportunities and risks.  
  • Be a visible leader in BVI fostering relationships within Government, Business Community, and Key VIPs to promote and grow business for Digicel
  • Lead customer satisfaction improvements in BVI in both consumer and Business Solutions by leading and developing and implementing processes that facilitate and makes it easy to do business with Digicel, and generates customer satisfaction, new customer external references, reduced churn
  • Manage and complete FOTS teams on the street
  • Comply with all group reporting and KPI’s.


Academic Qualifications and Experience Required for the Job: 


  • Bachelor’s degree in Finance or related field
  • Post graduate qualification would be an asset
  • Minimum of 5 years senior management experience
  • Minimum of 5 years of Consumer Sales Experience in FMCGs category
  • 2-3 years sales and business services capability in a service provider (Telecom, IT) environment.




This job description indicates the general nature and level of work expected of the incumbent.  It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent.  Incumbent may, and probably will be asked to perform other duties as required.  Each employee, regardless of classification, is required to maintain a safe, orderly and clean workplace, using safety precautions and observing safety rules at all times.


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