Marketing Executive

About Digicel

Digicel is a leading digital connectivity and communications provider, delivering modern wireless and fiber networks across 25 markets in the Caribbean, Central and South America. Serving nine million customers through mobile, home, and business solutions, we play a critical role in enabling economic participation and digital inclusion in the region.

Our commitment to strong governance, inclusive access, and long-term value creation is embedded in how we operate every day. Backed by our DIGI values—Diversity, Integrity, Growth, and Innovation—our 5,000 employees are focused on driving impact for the customers, communities, and countries we serve.

Visit www.digicelgroup.com for more.

DIGICEL Antigua and Barbuda-Marketing Executive

Digicel is seeking a suitable candidate with experience who thrives in fast paced, dynamic and innovative environment to fill the role of Marketing Executive for Antigua and Barbuda and Montserrat. Digicel is recognized for being the best in the telecommunications industry and this is your opportunity to be a key player in a top-class company.

Job Overview:

• To promote and effectively communicate Digicel’s propositions in Antigua and Barbuda and Montserrat as set out in the marketing plans taking full account of the competitive marketplace
• To support efforts in ensuring the company’s positive image in all marketing communications, including but not limited to advertising, public relations, collateral development and event management/execution
• Determine the business requirements relating to acquisition, retention, and customer satisfaction.
• To develop and implement activity to assist in growing & maintaining the Consumer (Mobile & Digicel+) and Business customer base and drive new net activities
• Efficient professional management and development of marketing executions
• Driving of the Digital Strategy

Main Duties and Responsibilities:

• Work with Digital Media team to experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis Deploying successful marketing campaigns from ideation to execution
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Produce valuable and engaging content for our social media pages, website and blog that attracts and converts our target groups. 
• Ensure Websites and social media pages are always kept up to date
• Liaise with the Marketing Manager and Head of Consumer to interpret bi-annual and adhoc research to gain real customer insights that are actionable and can positively impact the next wave of results
• Develop and maintain strong relationships with advertising and PR agencies in addition to key stakeholders in the business, government and society
• Coordination of the creative process with advertising agencies from brief and concept development right through to delivery to market directed by the Group CMO and Regional CEO
• Ensure that all communications have been approved through the appropriate marketing governance process of being signed off by the Regional Marketing Manager/Head of Marketing and Creative Director
• Liaise closely with the Graphic Designer to ensure that artwork is supplied for output at local print agencies within the agreed timeframes
• Take full and complete ownership of all Digicel’s communications locations on island including but not limited to airport light boxes, billboards and window treatments to ensure that all communications are accurate and current
• Ensure efficiency of execution in the operational activities of branding all Digicel sponsored events to maximize coverage and exposure
• Routinely respond to correspondence in an efficient and professional manner within 48 hours of receipt
• Update and maintain photographic, video and audio records of all marketing activities
• Manage the end-to-end influencer collaboration process, from coordinating and overseeing creative assets to ensuring influencers adhere to the content-sharing schedule. Take full ownership of influencer partnerships, maintaining clear communication, tracking performance, and optimizing strategies for maximum impact.
• Any other duties within the scope of the job as periodically assigned by the CEO/ Marketing Manager and Head of Consumer

Academic qualifications and experience required for job:

• Professional candidate with 2+ years’ experience
• A degree in Marketing will be considered an asset
• Experience in developing and managing marketing propositions for specific target markets
• Experience of working on cross functional teams in a dynamic marketplace
• Excellent analytical, communication and presentation skills
• Strong motivational, influencing and team building skills
• Fun, Energetic and creative

Functional Skills:

• PC proficiency in MS Office Suite of Products
• Strong oral and written communication and presentation skills
• Excellent interpersonal skills are an absolute fundamental for success in this role
• Energetic and creative
• Creating and maintaining client relationships
• Managing Processes
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Familiar with budgeting

DISCLAIMER:

This job description indicates the general nature and level of work expected of the incumbent.  It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent.  Incumbent may, and probably will be asked to perform other duties as required.  Each employee, regardless of classification, is required to maintain a safe, orderly and clean workplace, using safety precautions and observing safety rules at all times.