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Regional Head of Business Solutions

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Date: Apr 30, 2021

Location: St. John's, AG

Company: Digicel


About Digicel


As a Digital Operator, Digicel is in the business of delivering powerful digital experiences 1440 minutes of each day to customers – that’s every minute, all day, every day.


Through its world-class LTE and fibre networks, together with its suite of 8 apps spanning sports (SportsMax), music (D’Music), news (Loop), local radio and podcasts (GoLoud), TV streaming (PlayGo), enhanced messaging and marketplaces (BiP), cloud storage (Billo) and self-care (MyDigicel app), Digicel is the only operator in its markets that can deliver that.


Serving consumer and business customers in 32 markets in the Caribbean, Central America and Pacific, its investments of over US$7 billion and a commitment to its communities through its Digicel Foundations in Haiti, Jamaica, Papua New Guinea and Trinidad & Tobago have contributed to positive outcomes for over 3 million people to date.


With its Better Together brand, Digicel is making a promise of simply more to customers and communities and its 7,000 employees worldwide work together to make that a powerful reality day in, day out.


Visit www.digicelgroup.com for more.



Primary objective of the job:
The Regional Head of Business Northern OECS is responsible for developing Digicel’s Business through established sales performance management and monitoring processes. Continuously drives revenue generation through new acquisitions and development of existing customer base via Sales Specialists, Sales Managers & Business Account Managers. Owns P&L for the markets, Operational team, Service Delivery, Commercial Strategy, Bid Management and Marketing.


Main Duties and Responsibilities: 

  • Drive and own growth of P&L across all BS solutions areas ICT, Managed Service and Mobile business lines with a key focus on MRR. Review performance data (financial, sales and activity reports) to monitor and measure productivity, goal progress and activity levels
  • Ensure all bids are in Sales Force and accurate and ensure bid coverage across the nominated markets are within guidelines
  • Escalate issues to local CEO to resolve for customers as well as BS
  • Ensure any write-offs are in line with policy and minimize write
  • Sign off commissions for the team in conjunction with CEO and Head of Business
  • Ensure debt payments are collected with 60 days or other appropriate course of action is implemented
  • Perform operational effectiveness and customer-first focus 
  • Increase bid results over the FY 
  • Grow and Drive NPS performance in market 
  • Increase staff effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining employees; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions.
  • Performance manage a team of Regional Sales Managers & Business Account Managers to deliver sales and revenue targets
  • Coach team on different selling techniques and business prospecting to feed pipeline in order to effectively perform their roles
  • Possesses sufficient knowledge of different types of customer needs and their buying processes to spot potential opportunities and sell Digicel products and services
  • Package and present a solution to a typical customer, verbally and/or in writing
  • Possesses techniques for demonstrating tangible and intangible benefits to clients
  • Understands customer objections in own area and has strategies for dealing with these 
  • Operational focus and successfully drive new product launches & commercial strategies 
  • Manages and owns service delivery to drive customer first experience 
  • Drive sales growth across telesales, SMB, Enterprise, Strategic and Government sales channels 
  • Builds company image by collaborating with customers, government and employees; enforcing ethical business practices.
  • Can assist the team to close a potential sale with a typical customer in own area
  • Represents the market as the B2B head at business events.



  • Has Knowledge of previous, current and future Digicel propositions, products and services, including emerging technologies.
  • Have a good understanding of functionality, pricing and benefits of a subset of Digicel propositions, products and services to explain to customers/clients, in detail, how and why they should use them. 
  • Possesses sufficient knowledge of competitor products and services to discuss comparability with customers/clients. 
  • Has sufficient general knowledge of the technology that supports these products and services to explain to customers/clients, in simple terms, how they work. 
  • Has enough practical knowledge of a subset of Digicel propositions, products and services to demonstrate them to customers/clients, and field questions.
  • Knows how to build Digicel propositions, products and services into solutions that meet a wide range of customer and client needs. 
  • Has sufficient knowledge of future Digicel propositions, products and services to explain to customers/clients. 
  • Has sufficient knowledge of current and future promotions to explain to customers/clients.
  • Knows where to find more detailed, comprehensive and up-to-date information on Digicel propositions, products and services.



  • Is able to coach the team to grow client accounts by developing Digicel relationship with the client, identifying opportunities, and taking a planned approach to seizing them. 
  • Possesses techniques for developing effective relationships with board level stakeholders in order to understand respond to their motives and requirements when account planning. 
  • Possesses advanced techniques for assessing future potential of accounts and knows how to coach/support others. 
  • Understands the concept of balance of trade and knows how to use this to reach mutually beneficial reciprocal arrangements with clients. 
  • Has advanced knowledge of a range of techniques for seizing long-term opportunities to entangle the client with a complex mix of products and services across their business.
  • Understands the concept of supply chain management, and how Digicel can assist businesses in this area. 
  • Knows how to co-ordinate a web of contacts at multiple levels within the client and Digicel, to deliver a consistent sales message tailored to individual audiences. 
  • Has sufficient knowledge of concepts and techniques of account planning and development to coach/support others.



  • Has good Knowledge of how to form partnerships with clients to develop and execute leading edge solutions and concepts.
  • Understands how to build partnerships with clients. 
  • Understands how to identify key business drivers and how to shape solutions that support these.
  • Understands, in broad terms, the relationship between a client's IT strategy and the potential solutions.
  • Understands how to use simple problem solving and facilitation techniques to develop high value proposals and solutions in collaboration with clients. 
  • Understands how key decision makers work, their typical needs and motives, and what techniques they use, and has own strategies to deal with these. 
  • Possesses techniques for demonstrating tangible and intangible benefits to client’s e.g. case studies, benchmark information from comparable organizations, or simple return on investment modeling. 
  • Has sufficient knowledge of third party sources of products and services to advise clients on their options. 
  • Understands how to conduct effective reviews after significant bids and identify learning points for future tenders.



  • Has Knowledge of how to price products and services
  • Knows how to calculate return on investment and break even + pay back periods. 
  • Has a thorough understanding of the pricing models that operate in own area and knows how to apply them across a range of situations. 
  • Has awareness for potential risks to profitability. 
  • Understands the cost components that underpin the standard pricing models and knows how to use this information to price in complex or novel situations. 
  • Knows when and how to offer discounts to customers to attract profitable business. 
  • Possesses techniques for establishing and quantifying value or benefit for the customer, for example financial case studies.
  • Influence, review and evaluate tender/RFP documents from customers or their designated representative for technical and commercial requirements, co-ordinate with suppliers and other persons in developing, preparing and submitting of competitive proposals/bids. 
  • Develop an understanding of the contractual requirements in bids and refer to legal department for review. 
  • Follow-up and negotiate successful closure on all tenders, bids, proposals etc. and provide relevant feedback throughout the process


Academic qualifications and experience, including but not limited to the following: 

  • Degree in Business Management or equivalent
  • 10 years in team/market management experience
  • 10 years of people management experience
  • Experience in and with the mobile telecommunications sector would be considered a valuable asset.
  • An acceptable combination of academic qualifications and work experience may be considered in lieu of minimum requirements.
  • Examples of certifications that are of value are:
    • CCIE
    • CCNA
    • CCNP
    • CISSP
    • CISA
    • ITIL
    • CompTIA A+

Functional Skills:

  • Customer Focused
  • Able to operate autonomously and demonstrate initiative in problem solving, decision making and proactive approach to job.
  • Selling and negotiation skills
  • Results driven and proactive
  • A team player who is able to interact with persons at all levels
  • Excellent interpersonal skills
  • Presentation skills 





This job description indicates the general nature and level of work expected of the incumbent.  It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent.  Incumbent may, and probably will be asked to perform other duties as required.  Each employee, regardless of classification, is required to maintain a safe, orderly and clean workplace, using safety precautions and observing safety rules at all times.

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