Manager, Marketing Operations

About Digicel

Enabling customers to live, work, play and flourish in a connected world, Digicel’s world class LTE and fibre networks deliver state-of-the-art mobile, home and business solutions.

Serving 10 million consumer and business customers in 25 markets in the Caribbean and Central America, its investments of over US$5 billion and a commitment to its communities through its Digicel Foundations in Haiti, Jamaica and Trinidad & Tobago have contributed to positive outcomes for over 2 million people to date.

With the Better Connected ethos at the heart of everything, its 5,000 employees worldwide work together to make that a powerful reality for customers, communities and countries day in, day out.

Digicel also delivers news, sports broadcasting, digital media and financial services in several of its markets.

Visit www.digicelgroup.com for more.

Primary objective of the job:

The Manager, Marketing Operations is primarily responsible for the day-to-day execution of all marketing campaigns and monitors individual project budget spend reporting to the budget owner (Head of Marketing). The Manager is also required to maintain the project plan that encompasses all marketing activities as well as analyse and report on campaign success.

Main Duties and Responsibilities:

• Manages all aspects of marketing operations
• Participates in the development of marketing strategy and resultant marketing plans and KPIs
• Maintains a full marketing calendar, covering promotions, sponsorship and events
• Establishes and manages day-to-day work schedules and assigns marketing resources to support key activities.
• Manages service delivery by developing and monitoring work process flows, establishing and enforcing standards, as well as recommending and sourcing training for marketing resources.
• Ensures activities have measurable targets, provides dashboard templates for measurement and comparison, analyses data and trends and tracks department and business KPIs to inform corrective actions and performance/service delivery improvements for the team
• Keeps management informed by preparing reports, presentations, interpreting information, and making recommendations.
• Manages and enhances relationships with vendors to deliver marketing materials and assets to internal and external clients.
• Negotiates contracts for advertising, marketing, and promotions.
• Monitors individual project budget spend reporting to the budget owner (Head of Marketing).
• Responsible for reporting on the overall budget monthly or as needed with additional responsibility for proactively identifying savings opportunities or areas of overspend.
• Works with management team to build the Digicel brand, internally and externally.
• Performs any other job-related duties that may periodically be assigned.

Academic qualifications and experience required for job:

• Undergraduate degree in Marketing or a related discipline, or equivalent
• 2-3 years’ experience in marketing planning with evidence of delivering effective marketing strategies and programmes

Functional skills:

• Strong commercial acumen with an understanding of KPI management, measurement and reporting.
• Proficient in creating and tracking budgets
• Excellent written and communications skills
• Creativity and willingness to work as part of a team and on own initiative in an ever changing environment
• Ability to work under pressure in order to meet challenging deadlines
• Strong project management and organisational skills and attention to detail
• Can do attitude and upbeat, positive and dynamic personality
• Ability to manage people
• Proficiency in Microsoft suite of applications
• Ability to grasp new technology/applications quickly
• Strong customer service orientation and relationship-management skills

DISCLAIMER:

This job description indicates the general nature and level of work expected of the incumbent.  It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent.  Incumbent may, and probably will be asked to perform other duties as required.  Each employee, regardless of classification, is required to maintain a safe, orderly and clean workplace, using safety precautions and observing safety rules at all times.