Marketing Manager

About Digicel

Digicel is a leading digital connectivity and communications provider, delivering modern wireless and fibre networks across 25 markets in the Caribbean, Central and South America. Serving nine million customers through mobile, home, and business solutions, we play a critical role in enabling economic participation and digital inclusion in the region. Our commitment to strong governance, inclusive access, and long-term value creation is embedded in how we operate every day. Backed by our DIGI values - Diversity, Integrity, Growth, and Innovation - our 5,000 employees are focused on driving impact for the customers, communities, and countries we serve.

Visit www.digicelgroup.com for more.

Primary objective of the job:

The Marketing Manager is responsible for leading and executing high-impact, sales-driven marketing strategies in a fast-moving commercial environment. This role requires an extremely organized, commercially minded professional who understands how to drive revenue through strong branding, tactical activations, and disciplined execution. The Marketing Manager must balance creativity with structure, ensuring every campaign is designed to convert, perform, and deliver measurable results while protecting and growing the Digicel brand.

This is a performance-driven position that sits at the intersection of sales, brand, data, and people management. This role is best suited for someone who thrives in a high-energy, performance-driven environment, is extremely organised, understands sales mechanics and can manage people while balancing brand integrity with commercial urgency. This is a demanding role that requires resilience, structure and strong leadership.

Number of persons managed/supervised and their positions:

• 2/3 Marketing Executives

Main Duties and Responsibilities:

• Owns the delivery of marketing campaigns in a high-pressure, fast-paced commercial environment where timelines are tight and execution must be precise.
• Develops and executes integrated marketing campaigns that are directly linked to sales growth, customer acquisition, retention, and revenue performance.
• Works closely with Sales, Commercial, Distribution and Product teams to translate commercial targets into actionable marketing plans and activations.
• Ensures all campaigns are performance-driven with clear sales KPIs, ROI targets, and conversion metrics, not just awareness metrics.
• Optimises marketing budget allocation to maximize commercial return, efficiency, and speed to market.
• Plans and manages high-volume marketing activations including retail & outdoor promotions, handset promotions and branding initiatives
• Leads the execution of marketing in live trading environments, ensuring marketing is responsive to stock levels, promotions, competitor activity and sales demand.
• Creates structure in chaos: builds timelines, trackers, dashboards and reporting systems to manage multiple campaigns running simultaneously.
• Ensures all marketing activities are measured, tracked, and reported with commercial impact clearly visible.
• Manages and develops a team of Marketing Executives, setting clear priorities, deadlines, accountability, and performance expectations.
• Brings strong people-management discipline, ensuring team members are organised, proactive, and execution-focused.
• Works with the creative team to deliver materials quickly, accurately and aligned with both brand and commercial objectives.
• Manages market-level advertising, PR, sponsorships and brand campaigns while ensuring they support business growth and sales performance.
• Represents the brand externally while maintaining strong internal commercial alignment.
• Supports the GTM Manager in driving structured, results-focused execution across all consumer and business initiatives.

Academic qualifications and experience required for job:

• BSc/BA in Business, Marketing and or a related field
• 5 years’ experience in marketing planning with evidence of delivering effective marketing strategies and programmes across complex marketing organisations.

Functional Skills:

• Strong commercial and sales mindset with the ability to translate marketing into revenue performance.
• Exceptional organisational skills – must be highly structured, deadline-driven and detail-oriented.
• Proven ability to manage multiple campaigns and priorities simultaneously in a fast-moving environment.
• Strong people management and leadership experience; able to manage performance, timelines and accountability.
• Ability to work under pressure and deliver consistently against commercial deadlines.
• Solid understanding of branding, customer experience and activations.
• Strong analytical mindset with comfort using dashboards, reports and performance metrics.
• Excellent stakeholder management across Sales, Finance, Operations, Creative and Regional teams.
• Strong execution discipline – ideas must convert into action quickly and effectively.
• Can do attitude and upbeat, positive and dynamic personality
• People Management skills
• Good administrative skills
• Proficiency in Microsoft suite of applications

Internal/External contacts:

• Market CEO
• Local and Group Senior Leadership Teams
• Group Commercial Business Units

Authority: (those task in which there is total control and autonomy in execution – e.g. approving vouchers, signing cheques, delegating task.) Please state limits where possible.

• Approving Local agency campaigns
• Approval of vacation for immediate reports
• Approval of overtime for immediate reports
• Approval on day to day structure

Working Condition: (e.g. office-based and field-based role that may involve outdoor conditions during site visits and activations,  abnormal hours, and occasional travel.

• Travelling to other markets as requested
• Although working hours 8 to 5 Monday to Friday the role will entail working outside of these hours
• Overtime is not paid for this role

Key Performance Indicators:

Annual, quarterly and monthly marketing activation plans to deliver business objectives. Adoption of central marketing plans in market and achievement of local KPIs 

DISCLAIMER:

This job description indicates the general nature and level of work expected of the incumbent.  It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent.  Incumbent may, and probably will be asked to perform other duties as required.  Each employee, regardless of classification, is required to maintain a safe, orderly and clean workplace, using safety precautions and observing safety rules at all times.