CVM Executive

About Digicel

Digicel is a leading digital connectivity and communications provider, delivering modern wireless and fiber networks across 25 markets in the Caribbean, Central and South America. Serving nine million customers through mobile, home, and business solutions, we play a critical role in enabling economic participation and digital inclusion in the region.

Our commitment to strong governance, inclusive access, and long-term value creation is embedded in how we operate every day. Backed by our DIGI values—Diversity, Integrity, Growth, and Innovation—our 5,000 employees are focused on driving impact for the customers, communities, and countries we serve.

Visit www.digicelgroup.com for more.

Primary objective of the job:
Develop, implement and manage a strategic customer value management plan to enhance customer lifetime value.

Main Duties and responsibilities:

• Create CVM marketing plans / initiatives;
• Identify new segments to be targeted;
• Build and test campaign models in Lumata;
• Drive customer loyalty and retention;
• Increase customer value;
• Report on campaign key performance indicators
• Optimize campaigns as required
• Execute CVM campaigns using the Bulk SMS tool and Lumata Platform;
• Create all customer facing CVM messages and ensure proper product / service representation;
• Achieve sign off from the markets for all CVM offers and messages;
• Monitor and assess effectiveness of all CVM marketing activity;
• A/B testing of offers and massaging

Academic qualifications and experience required for job:

• A Tertiary degree in management studies, telecommunications or equivalent qualifications.
• Minimum of a Bachelor’s degree in Business, Marketing or Science (or equivalent professional qualification).
• Must possess good organizational skills with strong attention to detail.
• Must be highly motivated, results driven and able to display initiative.
• Relevant systems training, (Microsoft office, Nortel symposium call center server)
• Analytical Skills
• Excellent Communications Skills (especially written)
• 3 years working experience in a customer contact center environment. Specifically experience in statistical analysis of key performance measures related to the environment.
• Knowledge of PBX system.

DISCLAIMER:

This job description indicates the general nature and level of work expected of the incumbent.  It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent.  Incumbent may, and probably will be asked to perform other duties as required.  Each employee, regardless of classification, is required to maintain a safe, orderly and clean workplace, using safety precautions and observing safety rules at all times.