Go-To-Market Manager

About Digicel

Digicel is a leading digital connectivity and communications provider, delivering modern wireless and fiber networks across 25 markets in the Caribbean, Central and South America. Serving nine million customers through mobile, home, and business solutions, we play a critical role in enabling economic participation and digital inclusion in the region.

Our commitment to strong governance, inclusive access, and long-term value creation is embedded in how we operate every day. Backed by our DIGI values—Diversity, Integrity, Growth, and Innovation—our 5,000 employees are focused on driving impact for the customers, communities, and countries we serve.

Visit www.digicelgroup.com for more.

Primary objective

The Go-To-Market (GTM) Manager is responsible for ensuring the successful execution of all sales strategies and initiatives across all channels — including Retail and FOTS (Field Operations & Trade Sales). This role drives overall sales performance, ensures target achievement, and fosters collaboration between teams. The GTM Manager must be a strong leader who manages and guides the sales leads across all channels to deliver results and maintain operational excellence.

Main Duties and Responsibilities 

• Ensure all sales channels consistently meet or exceed their sales and performance targets.
• Lead and manage sales leads across channels, providing direction, motivation, and performance guidance.
• Oversee the deployment and follow-up of all sales initiatives, campaigns, and product launches.
• Coordinate go-to-market plans, ensuring alignment between Marketing, Retail, and FOTS teams.
• Identify and propose new sales opportunities, ideas, and improvements to achieve business targets.
• Monitor, track, and maintain all sales KPIs across channels, ensuring data accuracy and completeness.
• Update and distribute all relevant sales reports on time, ensuring management has clear visibility of performance.
• Analyze sales results, identify performance gaps, and recommend corrective actions when needed.
• Ensure operational readiness and execution quality for new product and service introductions across all sales points.
• Collaborate cross-functionally to maintain smooth communication, alignment, and delivery.
• Prepare regular sales performance and progress reports for management review.
• Perform any other duties that would normally fall under this position, as assigned.

Academic Qualifications and Experience required for position

• Bachelor’s degree in Business, Marketing, or related field.
• Minimum 5 years of experience in sales management, go-to-market strategy, or channel operations (telecommunications or FMCG preferred).
• Proven track record in driving sales growth and managing multi-channel performance.
• Demonstrated leadership experience in managing teams and leading through influence.
• Strong analytical and organizational skills with excellent attention to detail.
• Excellent communication, stakeholder management, and presentation abilities..

DISCLAIMER:

This job description indicates the general nature and level of work expected of the incumbent.  It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent.  Incumbent may, and probably will be asked to perform other duties as required.  Each employee, regardless of classification, is required to maintain a safe, orderly and clean workplace, using safety precautions and observing safety rules at all times.