Head of Marketing ABC

About Digicel

Enabling customers to live, work, play and flourish in a connected world, Digicel’s world class LTE and fibre networks deliver state-of-the-art mobile, home and business solutions.

Serving 10 million consumer and business customers in 25 markets in the Caribbean and Central America, its investments of over US$5 billion and a commitment to its communities through its Digicel Foundations in Haiti, Jamaica and Trinidad & Tobago have contributed to positive outcomes for over 2 million people to date.

With the Better Connected ethos at the heart of everything, its 5,000 employees worldwide work together to make that a powerful reality for customers, communities and countries day in, day out.

               Digicel also delivers news, sports broadcasting, digital media and financial services in several of its markets

Visit www.digicelgroup.com for more.

Main Duties and Responsibilities:

• Strategic Planning – developing consumer insight to drive marketing planning. Contribute to the management team’s strategic planning
• Product Communication – Devise plans to communicate the breath of range of the product portfolio
• Point-Of-Sale – ideation, in-market implementation, evaluation approval, material development
• Promotions/Sponsorship – negotiations with larger sponsorship properties, or handset principals, ideation as to exploitation, supervision of field execution of initiatives.
• Media – Planning, buying and evaluation of all media to gain breakthrough effectiveness while achieving commercial efficiency
• Communication – Approve activities of PR, design and advertising agencies in relation to activities about the brand’s look, sound and feel in the press, other print media and on the electronic media including internet.
• Budget management – in an environment of shifting priorities, this role needs to effectively plan and allocate resources to drive different elements of the marketing mix while staying within budget. An annual budget is done at the start of the year and is monitored monthly.
• People Management – Manage and co-ordinate activities and take full responsibility for the management and development of the marketing team across Aruba, Bonaire & Curacao.
• Market Analysis/Forecasting/Marketing Mapping – identify psychographics of market segments; determine target segments and how to communicate with the identified segments.

Minimum Experience/Qualifications:
At least 8 years marketing experience at management level with a significant track record in brand management, equity building and campaign development.

·  Knowledge of international brands or overseas work experience

·  Management of agencies and research companies

·  Knowledge of key local media owners/editors.

·  A track record in strategic thinking and planning – translated into action through demonstrated leadership capabilities.

·  A proven commercial awareness with regard to revenue generation and cost reduction

·  Well developed interpersonal and negotiating skills

·  Financial planning and budget management experience

·  Excellent interpersonal skills, with the ability to influence people at all levels internal and external to the organisation

·  Sense of ownership and responsibility with a proven track record of working on own initiative as well as part of a multi-disciplinary team

·  Clear thinking and clear communication skills

Functional Skills

·  PC Business suite of products.

·  Oral and written presentation skills

·  Excellent interpersonal skills

   Must be proficient in 2 of the following languages – Papiamento, Dutch, English

DISCLAIMER:

This job description indicates the general nature and level of work expected of the incumbent.  It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent.  Incumbent may, and probably will be asked to perform other duties as required.  Each employee, regardless of classification, is required to maintain a safe, orderly and clean workplace, using safety precautions and observing safety rules at all times.