Sales Manager

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Date: Feb 26, 2026

Location: Willemstad, CW

Company: Digicel

 

About Digicel

Digicel is a leading digital connectivity and communications provider, delivering modern wireless and fibre networks across 25 markets in the Caribbean, Central and South America. Serving nine million customers through mobile, home, and business solutions, we play a critical role in enabling economic participation and digital inclusion in the region. Our commitment to strong governance, inclusive access, and long-term value creation is embedded in how we operate every day. Backed by our DIGI values - Diversity, Integrity, Growth, and Innovation - our 5,000 employees are focused on driving impact for the customers, communities, and countries we serve.

 

Visit www.digicelgroup.com for more.

 

Primary objective of the job: 

The Sales Manager – Business Solutions is responsible for leading, developing, and driving the performance of the Business Account Management (Sales) team to achieve sustainable revenue growth across the Business Solutions portfolio.

The role owns the “Grow” pillar of the Retain–Manage–Grow strategy and is accountable for sales strategy execution, new business acquisition, portfolio expansion, and commercial performance. The Sales Manager ensures strong pipeline discipline, forecast accuracy, and a high‑performance sales culture while working in close partnership with the Service Manager to deliver a seamless customer experience.

 

Main Duties and Responsibilities:

 

  • Sales Leadership & Team Management 
    • Lead, coach, and develop a team of Business Account Managers to consistently achieve and exceed sales targets
    • Set clear performance objectives aligned to revenue, pipeline, and growth KPIs
    • Conduct regular performance reviews, coaching sessions, and development planning
    • Foster a high‑performance, accountable, and customer‑focused sales culture
  • Sales Strategy & Execution
    • Translate the Business Solutions strategy into clear sales plans and execution priorities
    • Drive new customer acquisition, upsell, and cross‑sell initiatives across the portfolio
    • Ensure consistent application of value‑based and consultative selling methodologies
    • Support strategic and complex deal negotiations where required
  • Pipeline & Forecast Management
    • Own sales pipeline, ensuring accuracy, quality, and discipline across all opportunities
    • Deliver reliable and timely sales forecasts aligned with business cadence
    • Monitor conversion rates, deal velocity, and win/loss trends to improve performance

  • Commercial Performance
    • Ensure pricing, commercial terms, and proposals are aligned with company policies and profitability objectives
    • Work with Finance to manage commercial risk and ensure healthy revenue realization
    • Monitor market and competitive trends to inform pricing and sales strategies
  • Cross‑Functional Collaboration
    • Partner closely with the Service Manager to ensure alignment between growth, retention, and service delivery
    • Ensure smooth handover of new and expanded accounts from Sales to Service Managers
    • Collaborate with Marketing on go‑to‑market initiatives, campaigns, and product launches
  • Customer & Market Engagement
    • Maintain senior‑level relationships with key customers and partners
    • Represent Business Solutions in strategic customer engagements, negotiations, and industry forums
    • Act as a voice of the customer to inform product and service development
    • Maintain and improve excellent segment, commercial and channel knowledge, owning and managing cross channel alignment meetings and ensure right proposition
    • Any other duties as assigned by the Director Business Solutions and Market CEO

 

Academic Qualifications and Experience Required:

 

  • Minimum 5–7 years experience in B2B sales, with at least 3 years in a sales leadership role
  • Proven experience leading high‑performing sales teams in telecommunications, ICT, or technology environments
  • Degree in Business Management, Sales, Marketing, or a related discipline preferred
  • Strong experience in pipeline management, forecasting, and commercial governance
  • Solid understanding of complex solution selling and enterprise customer environments

 

Functional Skills:

 

  • Strong leadership, coaching, and people‑management capabilities
  • Excellent commercial acumen with the ability to balance growth and profitability
  • Advanced negotiation and stakeholder‑management skills
  • Strategic thinker with strong execution discipline
  • Data‑driven decision‑maker with strong analytical skills
  • Excellent communication and influencing skills at executive level
  • Ability to work effectively across multiple functions and priorities

 

DISCLAIMER:

 

This job description indicates the general nature and level of work expected of the incumbent.  It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent.  Incumbent may, and probably will be asked to perform other duties as required.  Each employee, regardless of classification, is required to maintain a safe, orderly and clean workplace, using safety precautions and observing safety rules at all times.


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