Marketing Strategy & Performance Manager

About Digicel

Digicel is a leading digital connectivity and communications provider, delivering modern wireless and fibre networks across 25 markets in the Caribbean, Central and South America. Serving nine million customers through mobile, home, and business solutions, we play a critical role in enabling economic participation and digital inclusion in the region. Our commitment to strong governance, inclusive access, and long-term value creation is embedded in how we operate every day. Backed by our DIGI values - Diversity, Integrity, Growth, and Innovation - our 5,000 employees are focused on driving impact for the customers, communities, and countries we serve.

Visit www.digicelgroup.com for more.

Primary objective of the job: 

The Marketing Strategy & Performance Manager is responsible for developing, executing, and optimizing integrated marketing strategies and performance-driven campaigns that deliver measurable business outcomes.

Reporting to the Head of Commercial, the role leads the planning and execution of data-driven marketing initiatives across multiple channels to drive customer acquisition, engagement, conversion, retention, and revenue growth. The incumbent will leverage analytics, customer insights, and performance measurement to optimize marketing investments while supporting all Go-to-Market initiatives.

The role also manages strategic marketing partnerships, agency relationships, campaign performance, and budget optimization to ensure every marketing initiative contributes to Digicel's commercial objectives.

Main Duties and Responsibilities:

• Develop and execute integrated marketing strategies that align with business objectives and commercial priorities.
• Lead the conceptualization, planning, execution, and evaluation of marketing campaigns, promotional initiatives, communications, collateral, and thought leadership activities.
• Develop and implement performance marketing strategies, messaging frameworks, customer engagement initiatives, and influencer partnerships.
• Manage paid marketing channels across Prepaid, Postpaid, Devices, Digicel Business, and Digital platforms to maximize campaign performance and return on investment.
• Optimize campaign reach, audience targeting, customer engagement, conversions, and overall marketing effectiveness.
• Build and manage strategic relationships with media agencies, content creators, creative partners, event vendors, digital platforms, and other marketing service providers.
• Manage and optimize the marketing budget, ensuring effective allocation of resources and maximum commercial return.
• Own marketing analytics, attribution models, campaign measurement frameworks, and reporting processes.
• Consolidate, validate, and interpret campaign performance data from internal teams, agency partners, and Group Marketing to provide actionable business insights.
• Optimize internal and Group reporting tools to improve campaign visibility, marketing effectiveness, and decision-making.
• Support end-to-end Go-to-Market initiatives, including product ideation, market validation, testing, launch execution, deployment, and post-launch performance monitoring.
• Lead the communication and presentation of campaign performance, marketing analytics, and strategic recommendations to key stakeholders.
• Coordinate external communications in partnership with Group External Affairs and other relevant stakeholders.
• Drive continuous improvement by leveraging customer insights, market intelligence, emerging technologies, and marketing innovation.
• Lead, coach, and develop a high-performing marketing team while fostering collaboration across the business.

Academic Qualifications and Experience Required

• Bachelor's Degree in Marketing, Business Administration, Economics, Advertising, Digital Marketing, Communications, Statistics, or a related discipline.
• Master's Degree (MBA or related field) would be considered an advantage.
• Professional Certifications (Advantageous): Google Analytics, Google Ads, Meta Advertising Certifications, Digital Marketing Certifications, Project Management Professional (PMP), Marketing Analytics Certifications
• Minimum of 5–7 years' experience in performance marketing, digital marketing, marketing strategy, business intelligence, or a related commercial role.
• Proven experience managing integrated, multi-channel marketing campaigns.
• Demonstrated success driving customer acquisition, engagement, conversion, retention, and lifecycle marketing initiatives.
• Experience with CRM platforms, customer segmentation, attribution modelling, and digital marketing technologies.
• Experience managing agency relationships, media investments, and marketing budgets.
• Experience within telecommunications, technology, FMCG, or a regional multi-market environment would be an asset.

Functional Skills:

• Strategic thinking with sound commercial and business acumen.
• Strong understanding of customer acquisition, activation, retention, and lifecycle marketing.
• Advanced knowledge of marketing analytics, attribution modelling, campaign measurement frameworks, and reporting dashboards.
• Strong financial acumen with experience managing marketing budgets and maximizing return on investment.
• Excellent project management and stakeholder management skills.
• Strong analytical, problem-solving, and decision-making capabilities.
• Ability to interpret data and translate insights into actionable commercial strategies.
• Innovative mindset with a passion for continuous improvement and marketing excellence.
• Ability to lead change initiatives and support business transformation through marketing innovation.
• Excellent communication, presentation, and relationship management skills.
• Strong leadership skills with the ability to coach, influence, and develop high-performing teams.

DISCLAIMER:

This job description indicates the general nature and level of work expected of the incumbent.  It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent.  Incumbent may, and probably will be asked to perform other duties as required.  Each employee, regardless of classification, is required to maintain a safe, orderly and clean workplace, using safety precautions and observing safety rules at all times.